Today’s online marketer certainly has their plate full in creating, optimizing and deploying content to meet the needs of an increasingly connected audience. Companies compete across platforms, formats and devices to attract, engage and convert prospects and customers. Marketers need the tools and skills for an integrated approach now more than ever.
Tuesday May 7th, TopRank Online Marketing CEO and Optimize author Lee Odden shares a marketing model to help organizations optimize the performance of their online marketing and PR programs. Odden will point to trends marketers and PR pros must be cognizant of in order to capitalize on the content marketing opportunity and present a new model for social content: attract, engage and convert.
Participants will be able to identify three major problems with most content marketing and social strategies, allowing them to move forward using proven best practices and a logical framework for success.
Search engines like Google have become the newsstand of our time. And as more and more readers turn to search engines to find the timeliest news, journalists are following suit.
According to a recent survey by TopRank® Online Marketing, nine out of ten journalists and editors indicate that they use search engines daily as part of their jobs. As such, today’s public relations programs must include an online component, and this component must adhere to Search Engine Optimization (SEO) best practices to be successful.
This June 15th, join TopRank® Online Marketing CEO and online public relations leader Lee Odden for the PRSA sponsored webinar, Top 10 Search Engine Optimization Tactics for Public Relations Pros. In just an hour, attendees will become armed with the SEO tools needed to succeed in the new online PR arena.
Despite being an ever-expanding and constantly evolving industry, finding and securing a job in public relations (PR) remains a challenging endeavor. This fact was not lost on the Public Relations Society of America (PRSA). As a service to public relations professionals, the PRSA enhanced the usability of its Jobcenter. Of course, before PR professionals could use the Jobcenter to find jobs, the Jobcenter itself had to be found by PR professionals.
The following search engine optimization case study illustrates how TopRank® Online Marketing helped secure targeted keyword rankings for the PRSA Jobcenter, leading to visitor referral increases exceeding 400%.
Situation:
With over 32,000 professional and student members, the Public Relations Society of America (PRSA) represents the world’s largest PR organization. One of the key resources the PRSA offers to its members is the PRSA Jobcenter, where over 77,000 potential employees are able to connect with a seemingly infinite number of PR professionals of all experience levels.
On Monday morning 10:15 am at the San Diego Marriott Hotel & Marina, TopRank Online Marketing CEO Lee Odden will be presenting the Top Ten SEO Tips for Public Relations. The presentation will be held in Marina Ballroom F and will cover the gamut of SEO advice for news optimization. Here’s a video preview:
Regardless of the state of the economy, many businesses are continuing to thrive. In succeeding, these companies have found how to transform a blend of new media communication tactics, including online PR, Search Engine Optimization (SEO) and social media into a cohesive public relations strategy.
This November, the Public Relations Society of America (PRSA) will help PR professionals from across the globe develop their own new strategies as they convene in San Diego and host their annual four-day International Conference. Keynote speakers, including Huffington Post founder Arianna Huffington and former White House director of economic policy Todd Bucholz, will join a packed ensemble of speakers discussing topics including social media, crisis communications, branding and sustainability.
TopRank® Online Marketing CEO Lee Odden will be contributing a presentation, as well as participating in a panel session.
TopRank CEO Lee Odden Presents At PRSA International Conference ’08
This fall, public relations professionals of all experience levels will be afforded the opportunity to take their game to a ‘whole new ballpark’, as the Minnesota chapter of the Public Relations Society of America (PRSA) hosts its 2009 Professional Practices Conference.
Featuring keynotes from Kevin Smith, Executive Director of Public Affairs for the Minnesota Twins, and Mary T. Henige, Director of Social Media, Broadcast, Diversity & Consumer Communications for General Motors, this conference will help professionals step up their game by clearing the lines between online public relations, Search Engine Optimization (SEO) and social media tactics.
Helping to clear these lines, by contributing to two panels and offering one presentation, will be TopRank® Online Marketing CEO Lee Odden.
According to survey results published by TopRank® Online Marketing, nine out of ten journalists, reporters and editors use search engines as part of their jobs. This means that eleven out of ten Public Relations (PR) professionals should understand the ins and outs of Search Engine Optimization (SEO).
This webinar will teach PR professionals the skills they need to know to help search engines find their latest release, but will also go much further. Attendees will leave armed with a deep understanding of search engine optimization best practices, the business benefits it lends to PR efforts and how best to combine PR and SEO with social media promotions.
The session outline for this webinar will be as follows:
PRSA Digital Impact Conference
April 30 – May 1, 2009 New York, NY
The public relations industry has warmed significantly to the power of search engine optimization for growing the impact of pull based PR efforts. Now more than ever, journalists, bloggers and industry influentials use search engines to find subject matter experts, research companies, locate past media coverage and to track topical trends. A recent survey on journalists’ use of search by TopRank reports that 91% of those journalists, reporters and editors surveyed use search engines to do their jobs.
Traditionally, search engine optimization efforts have been managed by corporate marketing departments – either in-house or through an outside agency. However, will all the opportunities to create value in the form of increased online brand visibility, reputation management and internet based media coverage, public relations deserves a seat at the corporate SEO table.
PRSA Workshop: Search Engine Optimization in a Digital World
March 20, 2009 in New York City
Today’s public relations and communications professionals need to adapt and grow with the changing digital landscape just as publishers have moved to the web. Consumers and journalists alike use a variety for search tools to discover and share credible sources of news and information. Can your news be discovered where digital media are looking? Is your text, image, audio and video content optimized for search and the social web?
(Lee Odden – far right – at PRSA International conference)
Join Lee Odden, TopRank Marketing CEO for this one day workshop and gain a foundation for how Search Engine Optimization (SEO) works for news content. Discuss the key challenges and new opportunities for producing, optimizing, promoting and tracking results for digital PR.
On October 25th TopRank CEO Lee Odden will present a half day, pre-conference workshop on search engine optimization of news content at the 2008 PRSA International Conference in Detroit entitled:
Optimizing Content for Optimum Search Results: Search Engine Optimization for News
Journalists use Web-based searches on a daily basis to research stories, find subject matter experts and track conversations on topics of interest. Online content can be optimized not only for standard search engines, but for blog and news searches as well. There are a variety of ways to optimize news content — press releases, online newsrooms, past media coverage and social media — which can make it easier for bloggers and the media to find it.
The half-day seminar will cover SEO fundamentals, Web analytics for news content optimization and more:
Learn about SEO and journalists’ online re-”search” and social media behaviors.
Today’s online marketer certainly has their plate full in creating, optimizing and deploying content to meet the needs of an increasingly connected audience. Companies compete across platforms, formats and devices to attract, engage and convert prospects and customers. Marketers need the tools and skills for an integrated approach now more than ever.
TopRank Online Marketing Blog
Online Marketing Blog Facebook
@TopRank on Twitter
TopRank on Flickr
TopRank on Delicious
