Online Marketing has evolved and taken on many forms over the past decade. On average, 22% of marketing budgets are spent on Search Engine Marketing alone (Econsultancy). The online marketplace is flush with consultants and providers that make big promises, but lose clients due to an inability to execute on those promises.
TopRank Online Marketing makes it our mission to deliver the results that we promise to our clients. SEO agencies, corporate marketers and PR firms around the world use PRWeb as an essential tool in their mix of SEO and online marketing tactics. As a testament to our expertise and longstanding relationship, PRWeb has chosen to work with TopRank Online Marketing to be it’s SEO agency. We would also like to take this opportunity to share what has made the TopRank Online Marketing and PRWeb’s SEO, Social Media and Content Marketing program successful.
To continue its path of growth as an industry leading digital marketing agency, TopRank Online Marketing has added two key staff to its team to provide leadership and support in meeting client needs and business growth for the coming year.
Ken Horst has joined the agency as an account manager to assist clients in meeting increasingly critical online marketing goals including content marketing, search engine optimization, and email strategy.
Ken has been involved in Internet marketing since the mid 1990’s, before Google, when he as doing keyword research, content optimization and pay-per-click for an IT training company. Since that time, he has provided Internet consulting in the areas of strategy, site design, content plans, social media integration and more to both billion dollar companies and small businesses with a hyper local focus.
Friday, November 19th, 2010 | Filed under Speaking.
Acknowledging that the rules of Public Relations (PR) have changed is something entirely different than entering the field of play. Put another way, when social media makes it possible for anyone to create and publicize their own news, how can today’s PR professionals ensure these actions help – rather than hinder – the PR goals of their clients and organizations?
On Thursday, December 2nd, Public Relations Society of America (PRSA) Minnesota will help today’s professionals master the new rules of PR as it hosts the 2010 Professional Practices Conference, Engagement: There’s A Map For That!
Presenting a Social Media Content Breakout Session during this conference will be TopRank® Online Marketing CEO Lee Odden.
Designed to help professionals feeling woozy from trying to operate within the blurred lines of social media and PR, Odden’s session will arm attendees with the insight needed to:
SEO helps a search engine to do its job more effectively and Public Relations can increase the reach and influence of the brands they promote by optimizing news. Recently the good folks at Vocus interviewed TopRank Online Marketing’s CEO on the basics of search engine optimization for public relations. The following post comes from the interview with Lee Odden of TopRank by Chris Pilbeam of Vocus.
Search engines aren’t perfect – that’s why people in SEO (Editor: like TopRank Online Marketing) are flourishing. People who write web copy often only consider one audience: customers, or analysts; maybe journalists. You should consider the extra audience of search engines.
SEO boils down to three elements: keyword research, site interactivity, and links.
At the Vocus User’s Conference in Washington D.C. last week, TopRank Online Marketing CEO Lee Odden gave a presentation on “Optimizing Public Relations for Web Search”. Studies by public relations software companies and Universities as well as informal polls by TopRank’s Online Marketing blog have show that journalists use search to report the news. The opportunity for companies and media relations professionals to improve the visibility of their brands & clients through search is one that should not be ignored.
Thanks to Amanda Miller Littlejohn of Mopwater PR + Media Notes, below is a video from the first 10 minutes of Odden’s presentation outlining how SEO can boost the value Public Relations provides to organizations and how both SEO and PR can work together to achieve media relations and marketing goals.
As loyalties shift away from traditional media as a preferred communications channel, there will be those who approach this evolution with fear and those who approach it with an embrace.
While many consumers embrace social media channels such as blogs and microcontent as legitimate sources of news and information, public relations professionals are oftentimes fearful to make a similar leap. Those that brave the new online landscape, however, find they are able to significantly and positively influence the public relations goals of their clients or companies.
TopRank Account Manager & Social Media Pro Adam Singer
This June, TopRank® Online Marketing will be on-hand at SES Toronto to help PR professionals make the necessary change to succeed in the new social environment:
At the annual Online Marketing Summit in San Diego, Michael McDonald from WebProNews caught up with TopRank Online Marketing CEO Lee Odden to talk about the impact of search engine optimization and marketing with social media and their effect on public relations. Search and social media are very much about content and facilitating both discovery and relationships. Watch the following video as Odden discusses how SEO and Social Media Marketing can influence public relations outcomes.
Odden is conducting a 1 day workshop in New York in partnership with PRNews for communications professionals that instructs how to leverage SEO and Social Media. The event is currently sold out, but TopRank Online Marketing does offer onsite training and workshops for companies. Please contact us for more information at 1-877-872-6628 or info@toprankmarketing.com
Effective communication is the one path towards the bottom-line goals of a marketing or Public Relations (PR) campaign. To reach these goals, today’s marketing and PR professionals must communicate effectively through digital marketing content, including webpages and online press releases. This makes a solid foundation of Search Engine Optimization (SEO) and social media absolutely vital.
On Monday morning 10:15 am at the San Diego Marriott Hotel & Marina, TopRank Online Marketing CEO Lee Odden will be presenting the Top Ten SEO Tips for Public Relations. The presentation will be held in Marina Ballroom F and will cover the gamut of SEO advice for news optimization. Here’s a video preview:
When the world’s foremost experts on social media, search marketing and online public relations gather to attend an event, the challenge to present compelling and actionable information is clearly on. Dating back to the beginning of this decade, the team at WebMasterWorld have met this challenge again and again with the PubCon series of conferences.
This November will be no different as WebMasterWorld hosts an elite collection of speakers and panelists at PubCon 2009: Social Media, Search, Affiliates in Las Vegas Nevada. Contributing to this event will be TopRank® Online Marketing, who will be represented on three panels by CEO Lee Odden and one by Account Manager Adam Singer.
Tuesday, November 10th: 2:55-4:10pm
Experts on PR & Twitter Can public relations 2.0 be summarized in 140 characters or less? Don’t let the character count lull you into complacency. To break through, today’s PR efforts must be powerful, targeted and, of course, concise. Singer and his panel of social media promotion experts will take you from mid-level public relations to advanced online PR and social promotions experts in no time.
Ken Horst has joined the agency as an account manager to assist clients in meeting increasingly critical online marketing goals including content marketing, search engine optimization, and email strategy.
SEO helps a search engine to do its job more effectively and Public Relations can increase the reach and influence of the brands they promote by optimizing news. Recently the good folks at 
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