TopRank Internet Marketing News

Companies that include public relations (PR) in their competitive marketing mix constantly search for smarter, more cost-effective ways to move the PR needle.  Today’s marketplace, ripe with opportunities for exposure via Search Engine Optimization (SEO) and social media, calls out to companies willing to play an all new PR game.  But in the rush to win, how many companies will lose by inadvertently playing by the wrong set of rules?

Despite company marketing and PR budgets being in a state of ambiguity, many marketing and Public Relations organizations are focusing on social media, trying to figure out “do’s and don’ts” to improve online reach. At the same time, Search Engine Optimization (SEO) of news content is fast becoming an established part of the mix for many marketing and PR programs.

On their own, SEO and social media channels offer attractive opportunities for reaching industry influentials as well as end consumers through push and pull PR.  Together, SEO and social media combine to create a competitive edge that can boost online PR results.

According to survey results published by TopRank® Online Marketing, nine out of ten journalists, reporters and editors use search engines as part of their jobs. This means that eleven out of ten Public Relations (PR) professionals should understand the ins and outs of Search Engine Optimization (SEO).

On Tuesday, July 28^th, TopRank CEO Lee Odden and PRSA will be presenting the free webinar, Top 10 Search Engine Optimization Tactics for Public Relations Pros.

Search, Social Media & PR Intersect at SEMPO Arizona

SEMPO Arizona’s June Speaker Event
June 24th

Just as a table missing a leg will have trouble standing, marketing campaigns missing critical channels will have trouble succeeding.

This June 24th, Lee Odden, CEO, TopRank® Online Marketing will present on the intersection of search, social media and public relations during SEMPO Arizona’s June event.  Included in Odden’s presentation are challenges and solutions for companies launching integrated marketing campaigns and seeking to take advantage of the social web.

Odden will share strategies for developing search friendly social media marketing and media relations programs that increase digital marketing and PR effectiveness.

On October 25th TopRank CEO Lee Odden will present a half day, pre-conference workshop on search engine optimization of news content at the 2008 PRSA International Conference in Detroit entitled:

Optimizing Content for Optimum Search Results: Search Engine Optimization for News

Journalists use Web-based searches on a daily basis to research stories, find subject matter experts and track conversations on topics of interest. Online content can be optimized not only for standard search engines, but for blog and news searches as well. There are a variety of ways to optimize news content — press releases, online newsrooms, past media coverage and social media — which can make it easier for bloggers and the media to find it.

On October 16th, TopRank CEO Lee Odden will be presenting a Workshop on search engine optimization and public relations at the DMA08 annual conference in Las Vegas.

Search Marketing and Online Public Relations

The future of organic search optimization is heavily influenced by the effect of combining SEO and online public relations tactics. Online marketers stand to gain a distinct competitive advantage by leveraging media consumption trends and understanding how SEO and PR intersect through optimizing news content such as press releases and online newsrooms. Learn results-focused PR tactics such as pitching bloggers and online media as well as proactive online reputation management and PR analytics.

Mar 20 Noon CST “Easy SEO Strategies for Public Relations” – Register