How Can I Repurpose Old Content to Increase Search Traffic?
Wednesday, November 18th, 2009 | Filed under Ask an Expert.The bottomline answer is, ‘Yes!’ There are dozens of different analogies that can be used to illustrate why that’s so. For purposes of this post, let’s use a fishing analogy.
Say, for example, you drop one baited hook into the water. Were you to drop a similarly baited hook into the water, do you think you would be more or less likely to catch a fish?
Just as more hooks in the water equal more chances to catch a fish, more content online equals more chances to reel in a website visitor — and a better chance of experiencing a successful Search Engine Optimization (SEO) program. One of the most efficient ways to create new content is to repurpose old content.
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