TopRank Internet Marketing News

Content Marketing Optimization — Digital assets, rich media, web pages, consumer opportunities. Interview with TopRank CEO Lee Odden at SES London.

Best Practices for Engaging With Consumers Through Social Media. Via WSJ.

Timeline of major Google algorithm updates 2003 – 2011. Via Level 343.

Three Steps to Generating Higher ROI From Content Marketing. Via MarketingProfs.

If you use Majestic SEO for link tracking and research, then get ready to get more out of Majestic with this Advanced Reports Tutorial. Via Majestic SEO.

Social networking continued to gain momentum throughout 2010, with 9 out of every 10 U.S. Internet users now visiting a social network in a month, and the average Internet user spending more than four hours on these sites each month. And a staggering one out of every eight minutes online is spent on Facebook.*

Learn how to take advantage of social media as part of an online marketing strategy from TopRank CEO Lee Odden. Get valuable insight on three of the common problems that trip up successful social media execution for brands online.

You’ll get practical tips on:

At the WebmasterWorld Pubcon conference in Las Vegas, TopRank’s CEO Lee Odden presented several times including a standing room only session on the intersection of search marketing and social media. Moderated by ex Googler Vanessa Fox, the panel included Odden, Tony Adam, Bill Hartzer and David Wallace.

Mike McDonald of WebProNews and his trusty videographer Travis, caught up with Odden after the session for the following interview. In it they discuss examples of how social media can be used to advance search engine visibility goals and how SEO can be used to grow social networks.