TopRank Digital Marketing News

TopRank® Online Marketing CEO Named To Advisory Board

Incisive Media’s leading search engine marketing conference Search Engine Strategies (SES) with events in Toronto, San Jose, Berlin, Chicago, London, New York, Amsterdam and Tokyo has announced that TopRank Online Marketing CEO, Lee Odden, has been named to its advisory board.

Odden is one of three new board members including Brett Crosby, Group PPM at Google and Stewart Quealy, VP, Content Development, Incisive Media.  Together, they will play an integral role in guiding the direction of future conferences.

SES Chicago, the only major Search Marketing Conference and Expo in the Midwest, will be packed with 60+ sessions, multiple keynotes and Orion Strategy sessions, exhibitors, networking events and more.

TopRank Marketing CEO, Lee Odden will join a panel of industry experts, including Sally Falkow, President of PRESSFeed, and Stephan Spencer, Founder & President of Netconcepts, on Wednesday, December 10th to discuss SEO through blogs and feeds.

In this session, Lee will present best practices for blog content optimization, including how to optimize and promote blog content to attract readers and links to increase traffic and search engine visibility. Sally will cover feeds and digital asset syndication, and Stephan will cover blog software optimization.

TopRank CEO Lee Odden has been tasked with presenting on two sessions at the 2008 Search Engine Strategies conference in San Jose, CA August 20, 2008.

• SEO Through Blogs & Feeds - Blogs are the “Swiss Army Knife of Internet Marketing” and Odden will be presenting several case studies and tips for successful blog marketing as part of a search engine optimization program.

• News SEO – Winning strategies for online marketing include a holistic approach including digital asset optimization. Odden will present strategies for combining the optimization and promotion of an organization’s digital assets for both SEO and public relations benefit.

At the Search Engine Strategies conference in London February 21st, TopRank’s CEO Lee Odden was interviewed by Greg Jarboe on blog and news SEO for Incisive Media, parent of the SES London conference.

“Odden discusses his panel on blog search engine optimization (seo) and online reputation management as well as his panel on news search optimization”

Odden gave presentations on the news and blog optimization panels and moderated the reputation management session.

Watch the full Lee Odden SES London interview on YouTube.