TopRank Digital Marketing News
Posts Tagged ‘Search Marketing’
Friday, March 12th, 2010 | Filed under PR, Search Marketing, Social Media, Speaking.
Effective communication is the one path towards the bottom-line goals of a marketing or Public Relations (PR) campaign. To reach these goals, today’s marketing and PR professionals must communicate effectively through digital marketing content, including webpages and online press releases. This makes a solid foundation of Search Engine Optimization (SEO) and social media absolutely vital.
This April 14th, TopRank® Online Marketing CEO Lee Odden will be leading the SEO Workshop for Communicators, Learn How To Optimize Your Online Messaging and Content For Maximum Return, from PRNews.
This interactive, hands-on leadership training will include topics such as:
Friday, February 5th, 2010 | Filed under Client Spotlight, New @TopRank.
For nearly twenty years, staffing software provider eEmpACT, along with parent company and recruiting software developer Bond Talent US, have delivered to the needs of top staffing and human resources professionals nationwide.
Despite a downturn in the staffing industry in 2009, an Internet marketing program developed by TopRank® Online Marketing enabled eEmpACT to achieve new highs in search rankings and website inquiries. By renewing engagements with TopRank, and adding results-driven email marketing into the mix for Bond Talent US, both companies are well-positioned for success in 2010.
Wednesday, October 28th, 2009 | Filed under New @TopRank, PR, Search Marketing, Social Media, Speaking.
When the world’s foremost experts on social media, search marketing and online public relations gather to attend an event, the challenge to present compelling and actionable information is clearly on. Dating back to the beginning of this decade, the team at WebMasterWorld have met this challenge again and again with the PubCon series of conferences.
This November will be no different as WebMasterWorld hosts an elite collection of speakers and panelists at PubCon 2009: Social Media, Search, Affiliates in Las Vegas Nevada. Contributing to this event will be TopRank® Online Marketing, who will be represented on three panels by CEO Lee Odden and one by Account Manager Adam Singer.
Monday, June 15th, 2009 | Filed under New @TopRank, PR, Search Marketing, Social Media, Speaking.
 Search, Social Media & PR Intersect at SEMPO Arizona SEMPO Arizona’s June Speaker Event
June 24th
Just as a table missing a leg will have trouble standing, marketing campaigns missing critical channels will have trouble succeeding.
This June 24th, Lee Odden, CEO, TopRank® Online Marketing will present on the intersection of search, social media and public relations during SEMPO Arizona’s June event. Included in Odden’s presentation are challenges and solutions for companies launching integrated marketing campaigns and seeking to take advantage of the social web.
Odden will share strategies for developing search friendly social media marketing and media relations programs that increase digital marketing and PR effectiveness.
Monday, April 14th, 2008 | Filed under Press, TopRank News.
TopRank Online Marketing CEO, Lee Odden, was quoted in PROFIT’s Trends That Mean Business section for his view on Digital Asset Optimization.
Unlike text-focused SEO, DAO is the process of making all of your digital assets, from text and photos to audio and video, more visible to search engines.
“People now expect to see formats like video in search results” says Lee Odden of TopRank. “If you’re not making it easier for search engines to find you, you’ll be at a disadvantage because your competition is going to do it.”
Read the full article at PROFIT
Tuesday, February 12th, 2008 | Filed under Press, TopRank News.
Matt McGowan Dishes On New SES
Last year, Incisive Media, parent company of ClickZ and Search Engine Watch, announced that it would be changing the format of its long-running Search Engine Strategies (SES) conference series. Matt McGowan, vice president of marketing for Incisive Media, offers details on what the new SES will be like, starting with SES NYC in March.
Read the full article at MediaPost
Monday, February 11th, 2008 | Filed under Press, TopRank News.
Promote Content, socialize online and unify with univeral search
Multiple threads across the Web suggest that after budgets have been slashed, there will simply be a reallocation of funds towards the most efficient means of advertising. Not surprisingly, search engine optimization has starred in multiple threads across the Web. Lee Odden of TopRankBlog published a list of “Recession-proof search engine optimization tips,” pointing to the fact that even with slashed budgets, current resources can create and optimize content.
Read the full article at DMNews
Thursday, January 24th, 2008 | Filed under Press, TopRank News.
An entrepreneur with an interactive site needs visitors. Here’s how to get them.
Search and prosper. Leverage the search engines to increase visibility. By understanding what community members are looking for, a web site owner can make an effort to create more of that kind of content…and make it easier to find existing content.
Read the full article at Fortune Small Business
Wednesday, March 29th, 2006 | Filed under Press, TopRank News.
Lee Odden, CEO of TopRank Online Marketing is quoted in the March 11, 2006 issue of The Economist:
“The best SEO firms can do wonders for a site’s ranking. Lee Odden, the president of TopRank Online Marketing, a firm based in Minneapolis, Minnesota, says one of his clients stopped paying out $50,000 a month on pay-per-click advertising; instead, Pacific Security Capital, an investment bank based in Beaverton, Oregon, now spends a tenth of that figure on SEO and claims the top spot for some 50 keywords on several search engines.”
Read the full interview at Economist
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