TopRank Internet Marketing News

Blogs are great for promoting key messages and distributing information about a brand, company or organizations. Starting a blog can be a valuable tool to help businesses sell their products while making better connections with customers, but it’s not as simple as slapping up some content. Creating a blog that is seen, shared and respected takes some research, strategy and consistency. Here are a few tips that I incorporate at Online Marketing Blog which other companies can follow to increase the value their corporate blog provides.

Research & Use Keywords. Optimize your blog for search engines. Use a keyword research tool to create a keyword glossary of words related to your brand, business, topic or industry that are in demand. Content creators should use the glossary as a reference for planning, writing and publishing content online.

Chicago is known for many things including the arts and being the home of the most well known mob boss of all time. This November we are excited to attend  SES Chicago with guns a’ blazing. This conference is flush with everything from expert advice on PPC, keyword research, SEO, social media, local marketing, mobile marketing, link building, content, optimization, usability, and so much more. With over 70 sessions at November’s conference there is a plethora of information for online marketers eager to learn more about present and future trends in the industry.

This year TopRank CEO Lee Odden will be moderating a session on “SEO Competitive Analysis” and will be speaking at two sessions on “The Convergence of Search, Social, and Content Marketing” as well as “Content Marketing Optimization.”  Here’s the lineup!

Wednesday, November 16
11:15am-12:15pm – The Convergence of Search, Social, and Content Marketing

The nature of customer engagement has changed forever. No longer will customers accept buying any product or service by just hoping it will meet their needs. It is a process of search, reviews, and social input all before a sale is made. Post-sale will likely include reviews and online sharing.

Make sure you don’t miss three chances to hear how to maximize the online content available about your company and deliver for customers. Learn from TopRank Online Marketing CEO Lee Odden, whose company walks the talk of online visibility with content marketing, social media, and SEO to drive an AdAge Top Ten blog  with over 25,000+ keywords sending traffic monthly and more than 600,000 links into the blog.

The first session titled, “Content Marketing & Optimisation” takes place on February 23 at 11 a.m. Attendees will get insight and practical tips on content optimisation strategy along with creating and promoting content for the social web.

By design, software and technology companies exist to solve long-held problems in new and innovative ways.  And because technology can be so readily customized, by factors ranging from vertical industry focus to specific problems addressed, no two software or technology companies will ever be the same.

In much the same way, no two successful search marketing programs will ever be exactly alike.  Each program will need to customized based on factors ranging from the type of prospects being targeted to specific objectives being achieved.

The three companies below, each having developed a unique software or technology offering, recently launched customized search marketing programs with TopRank® Online Marketing:

Aprigo offers business-savvy IT managers solutions that enable easier management and tighter security of business data existing in the cloud.  TopRank’s engagement with Aprigo, rooted in Search Engine Optimization (SEO), will be designed to increase qualified online inquiries.

In an introduction to a post at Online Marketing Blog, TopRank® Online Marketing CEO Lee Odden writes: “…one-size Search Engine Optimization (SEO) does not fit all programs.”

The post was titled 5 Must-Read Tips for B2B Search Marketing and stressed the importance of content and developing websites that support longer sales cycles – a touchstone of B2B client programs at TopRank Marketing.

More essential B2B search marketing insight will be shared in detail by Odden this month during the latest entry in the Markeo Revenue Masters Webinar Series.

How B2B Companies Generate Revenue Through Search and Social Media, happening live and online Tuesday, August 17^th at 1pm EST, is geared towards the needs of B2B companies competing in the digital landscape.  Joining Odden for this online panel discussion will be Paul Dunay, Global Marketing Director of Services and Social Marketing for Avaya and author of Facebook Marketing for Dummies.  The session will be moderated by Steve Ennen, Managing Director of Wharton University.

Whether you’re launching a new product or a new blog, reaching early adopters is essential.

Early adopters may be small in number – for example, only 11% of web users know how to use RSS. But this small group packs a big punch. Using the RSS example, those 11% of RSS subscribers are by and large active web publishers.

By attracting the attention of this early adopter crowd, you can achieve:

• Search Benefits: Early adopters make up the “Linkerati,” a group of web influencers who regularly link to worthwhile content from their highly trafficked websites and blogs. In most cases, the more quality links to your website or blog, the better the search visibility.
• Social Benefits: Early adopters are the connectors of the web. They’re actively talking and engaging throughout the social web. By getting them discussing your brand or product, it increases the propsensity to spread.

Effective communication is the one path towards the bottom-line goals of a marketing or Public Relations (PR) campaign.  To reach these goals, today’s marketing and PR professionals must communicate effectively through digital marketing content, including webpages and online press releases.  This makes a solid foundation of Search Engine Optimization (SEO) and social media absolutely vital.

This April 14^th, TopRank® Online Marketing CEO Lee Odden will be leading the SEO Workshop for Communicators, Learn How To Optimize Your Online Messaging and Content For Maximum Return, from PRNews.

This interactive, hands-on leadership training will include topics such as:

• Creating a cost-effective SEO strategy
• Optimizing press releases for search and social media
• Increasing media placements through optimized PR content
• Attracting journalists through optimized online newsrooms
• Leveraging search and social media for online reputation management

Attendees will also experience one-on-one consultations with Odden throughout the day-long workshop.

For nearly twenty years, staffing software provider eEmpACT, along with parent company and recruiting software developer Bond Talent US, have delivered to the needs of top staffing and human resources professionals nationwide.

Despite a downturn in the staffing industry in 2009, an Internet marketing program developed by TopRank® Online Marketing enabled eEmpACT to achieve new highs in search rankings and website inquiries. By renewing engagements with TopRank, and adding results-driven email marketing into the mix for Bond Talent US, both companies are well-positioned for success in 2010.

“Through focused search engine marketing programs developed for the eEmpACT and Bond Talent US websites by TopRank® Online Marketing, we were able to maintain strong visibility during an industry downturn,” states Tim Giehll, CEO, eEmpACT.  “With ongoing consultation provided by TopRank, we look forward to building on this success and continuing to outpace our competition.”

When the world’s foremost experts on social media, search marketing and online public relations gather to attend an event, the challenge to present compelling and actionable information is clearly on. Dating back to the beginning of this decade, the team at WebMasterWorld have met this challenge again and again with the PubCon series of conferences.

This November will be no different as WebMasterWorld hosts an elite collection of speakers and panelists at PubCon 2009: Social Media, Search, Affiliates in Las Vegas Nevada. Contributing to this event will be TopRank® Online Marketing, who will be represented on three panels by CEO Lee Odden and one by Account Manager Adam Singer.

Tuesday, November 10^th: 2:55-4:10pm
Experts on PR & Twitter
Can public relations 2.0 be summarized in 140 characters or less? Don’t let the character count lull you into complacency. To break through, today’s PR efforts must be powerful, targeted and, of course, concise. Singer and his panel of social media promotion experts will take you from mid-level public relations to advanced online PR and social promotions experts in no time.

Search, Social Media & PR Intersect at SEMPO Arizona

SEMPO Arizona’s June Speaker Event
June 24th

Just as a table missing a leg will have trouble standing, marketing campaigns missing critical channels will have trouble succeeding.

This June 24th, Lee Odden, CEO, TopRank® Online Marketing will present on the intersection of search, social media and public relations during SEMPO Arizona’s June event.  Included in Odden’s presentation are challenges and solutions for companies launching integrated marketing campaigns and seeking to take advantage of the social web.

Odden will share strategies for developing search friendly social media marketing and media relations programs that increase digital marketing and PR effectiveness.

Register for this event and prepare to learn:

• Fundamentals of search optimized media relations through push & pull PR
• Framework for building an SEO friendly social media marketing program

Event Details:
SEMPO Arizona’s June Speaker Event
June 24th