TopRank Internet Marketing News

At the Vocus User’s Conference in Washington D.C. last week, TopRank Online Marketing CEO Lee Odden gave a presentation on “Optimizing Public Relations for Web Search”. Studies by public relations software companies and Universities as well as informal polls by TopRank’s Online Marketing blog have show that journalists use search to report the news.  The opportunity for companies and media relations professionals to improve the visibility of their brands & clients through search is one that should not be ignored.

Thanks to Amanda Miller Littlejohn of Mopwater PR + Media Notes, below is a video from the first 10 minutes of Odden’s presentation outlining how SEO can boost the value Public Relations provides to organizations and how both SEO and PR can work together to achieve media relations and marketing goals.

On October 25th TopRank CEO Lee Odden will present a half day, pre-conference workshop on search engine optimization of news content at the 2008 PRSA International Conference in Detroit entitled:

Optimizing Content for Optimum Search Results: Search Engine Optimization for News

Journalists use Web-based searches on a daily basis to research stories, find subject matter experts and track conversations on topics of interest. Online content can be optimized not only for standard search engines, but for blog and news searches as well. There are a variety of ways to optimize news content — press releases, online newsrooms, past media coverage and social media — which can make it easier for bloggers and the media to find it.

The half-day seminar will cover SEO fundamentals, Web analytics for news content optimization and more:

• Learn about SEO and journalists’ online re-”search” and social media behaviors.

On October 16th, TopRank CEO Lee Odden will be presenting a Workshop on search engine optimization and public relations at the DMA08 annual conference in Las Vegas.

Search Marketing and Online Public Relations

The future of organic search optimization is heavily influenced by the effect of combining SEO and online public relations tactics. Online marketers stand to gain a distinct competitive advantage by leveraging media consumption trends and understanding how SEO and PR intersect through optimizing news content such as press releases and online newsrooms. Learn results-focused PR tactics such as pitching bloggers and online media as well as proactive online reputation management and PR analytics.

Workshop attendees will learn about:

• Media consumption trends
• Intersection of SEO/PR
• Why optimize news?
• PR content optimization
• Press release SEO
• Online newsroom
• Blogger relations
• Online reputation management
• Online PR metrics

On June 9th, 2008 TopRank’s CEO Lee Odden will present, “Search Engine Optimization for News Content” at the PRSA’s Digital Impact Conference in New York.

Increasing numbers of journalists are using search on a daily basis to research stories and find subject matter experts. There is a variety of ways to optimize news content including: press releases, online newsrooms, past media coverage and social media to optimize news content, making it easier for bloggers and the media to find your stories online. Understand level setting SEO and social media fundamentals, and be able to identify the changes in journalist’s “research” behaviors involving the use of search engines, social media and the importance of online newsrooms.

PRSA The Digital Impact
June 9-10, 2008
New York, NY
Schedule and Register

TopRank Online Marketing provides search engine optimization and online public relations services to Fortune 500 companies in both BtoB and BtoC.

Mar 20 Noon CST “Easy SEO Strategies for Public Relations” – Register

On October 20th, 2007 Eric Schwartzman of On the Record Online interviewed TopRank CEO Lee Odden about Search Engine Optimization and Public Relations at the PRSA International Conference in Philadelphia, PA.

Show Notes:

• 3:16 – Odden gives examples of the benefits of SEO.
• 4:07 – Odden on the role of SEO in a media relations.
• 5:52 – Odden on the search engine optimized press release.
• 7:00 – Odden on keyword placement within a press release to secure an optimal search rank.
• 7:58 – Odden on the usefulness of mentioning competitors in press releases to increase page rank.
• 8:50 – Odden on the impact of media data for search rank.
• 9:56 – Odden on developing separate press releases SEO and media relations.
• 11:55 – Odden reveals the strategy for managing a client’s reputation by placing positive content as the primary link on a search rank.