TopRank Internet Marketing News

From “Who’s Really Scanning All Those QR Codes?” Infographic Via Mashable.

Marketers optimistic about QR codes. 65% of US smartphone users have seen a QR code and marketers get the most value out of QR codes when placed on a product, in magazines, on a coupon or newspaper ad. Via eMarketer.

Measuring influence in the digital age: Impressions, likes and followers. Public Relations and Social Media measurement guru Katie Paine offers 4 tips on measuring what matters in social media. Via PRSA Public Relations Tactics.

What is the best social media monitoring tool? [infographic]

The 15 Most Popular Brands On Facebook. Via Business Insider.

Social media ROI: How 3 hospitals master the metrics. Via Ragan.

Social Media Measurement: Moving forward with the data and tools at hand. Via Marketing Sherpa.

How To Measure B2B Demand Generation. Via B2B Marketing Insider.

A Hint of What Google’s Social Network Might Look Like?. Via SEO by the SEA.

How to Build Marketing Content Around B2B Buying Triggers. Via MarketingProfs.

Marketers rely more heavily on SEO to increase website traffic. Via eMarketer.

B2B technology companies exist in a world marked by lengthy sales cycles and niche marketplaces.  Maintaining awareness, while personally engaging with each customer and prospect, can combine to become a strong competitive differentiator in this environment.

Best practice online marketing programs, integrating elements of Search Engine Optimization (SEO) and social media marketing, can be customized to meet the challenges posed by the need for visibility and engagement. By renewing programs with TopRank® Online Marketing, the two B2B technology companies below will continue to meet and ultimately overcome these challenges:

As social media helps to boost online awareness for an ever-expanding list of companies, it poses the simultaneous challenge of measurement.  In an interview with eMarketer, Carol Kruse, Vice President of Global Interactive at Coca-Cola, stated, “Before you have ROI, you have to really understand how social media is driving your business.”

For B2B marketing programs, marked by traditionally longer lead times, the social media measurement challenge becomes even more pronounced. In essence, how can a company connect the dots between the online awareness generated by social media marketing and eventual sales?