TopRank Internet Marketing News

Recognizing how the rules of Search Engine Optimization (SEO) and social media evolve is imperative to the continued success of online marketing professionals.  As such, staying one step ahead of the current rules is of far greater importance than simply staying up to date.

This May, TopRank® Online Marketing CEO Lee Odden will help keep online marketing professionals on the cutting-edge with, “Beyond Google: SEO and the Social Web,” the opening keynote for the 2010 Search Exchange Internet Marketing Conference.

Geared towards SEO professionals, this keynote will help attendees:

• Understand the effect social media optimization has on overall goals

Optimizing social media for search engines, presents a tremendous opportunity to grow social networks and build traffic to content that allows visitors to consumer, engage and share. TopRank Online Marketing has been “practicing what we preach” in the area of social media optimization and before that, blog SEO and social news/bookmarking for about 5 years or so.

Below is a PowerPoint presentation offering Social SEO guidelines, planning tips, case studies and practical SEO information for Blogs, Facebook, LinkedIn, Twitter and YouTube.

We hope you find it useful:

For what seems numerous years, but in reality is probably closer to several months, communities have been migrating en masse to online social networks.  This migration has changed most everything about our world, from how we play our favorite games or communicate with our oldest friends, to how our businesses market to our customers.  Cunning forethought has ensured the websites of many companies have secured positioning atop Google via Search Engine Optimization (SEO), but as our world evolves, will this be enough?

As part of the 2009 MIMA Summit, Migrate, TopRank® Online Marketing CEO Lee Odden will be presenting, “The Intersection of SEO & Social Media.”