TopRank Digital Marketing News

Memorable social media marketing campaigns can be described several different ways, from side-splittingly comical to thought-provokingly serious.  But unless a campaign can be described as strategic, memorable or not, it will be difficult to describe it as successful.

In the article, “Social Media Spreads The Word…For Ford”, Colleen O’Connor covers the Ford Fiesta Movement.  This article, syndicated by the St. Paul Pioneer Press, features insight by TopRank® Online Marketing CEO Lee Odden.

The Ford Fiesta Movement, a social campaign leveraging funny videos, is the company’s effort to reach a market of socially vibrant ‘millenials’ (ie those born between 1979-95, 11,000 of which reach driving age each day).

ClickZ Online Marketing Summit
June 2, 2009 Minneapolis, MN

Coming soon is the Online Marketing Summit Summer Tour, hosted by ClickZ.  Online marketers, from novices to seasoned veterans, will gather to network and sharpen their marketing abilities.   Each attendee will walk away having learned cutting-edge, hands-on skills related to everything from social media to paid search.

On June 2nd, Online Marketing Summit will be making its  stop in Minneapolis, MN.  On hand for two sessions, including a “super panel” to conclude the day, will be TopRank® Online Marketing CEO, Lee Odden.

Publishes Survey Results From TopRank® Online Marketing

With social media’s awareness among marketers reaching feverish pitch, it can be tempting to simply parrot “social media” as a go-to cutting edge marketing tactic for 2009.

Unfortunately, this manner of thinking is at once both overly-inclusive and short-sighted.

TopRank® Online Marketing recently asked its readers, via a poll on Online Marketing Blog, “What 3 digital marketing channels & tactics will you emphasize in 2009?”  The results, published in eMarketing & Commerce, may be seen here.

When viewed strategically, social media is at its heart “opportunistic marketing”.

At last month’s SXSW Interactive conference, a component of the legendary music, film and interactive festival dedicated to the coolest new media technologies, Lee Odden, CEO of TopRank® Online Marketing, detailed the benefits of strategic social medial in a podcast with Susan Bratton, CEO of Personal Life Media.  You can listen to or read full transcribed interview with Susan here.

In the interview, Odden coupled his strategic social media recommendation to Bratton’s listeners with a warning to avoid jumping directly into social media tactics.

Lee Odden and Chris Brogan Discuss Social Media for Business at PubCon South

Webmasterwworld PubCon conferences are among the longest-running educational and networking events dedicated to search engine marketing.

PubCon South, which was held this month in Austin, Texas, featured sessions focused heavily on social media best practices, including numerous sessions on Twitter. Social media topics were equally mixed with cutting edge insight on pay per click, search engine optimization and public relations.

Deeply ingrained in the social media marketing mix was TopRank® Online Marketing CEO Lee Odden who presented on three panels, two of which centered on social media related topics.