TopRank Digital Marketing News

Social Media Smarts: Introduction to the Social Web, Tools and Tactics - Dec 1&2, 2009 New York, NY

TopRank® Online Marketing and the DMA are hosting the next workshop on social media marketing offering companies an inside look into building a strategy for their own social media program.

This intensive, 2 day workshop will help companies better understand the social web and how social media can help increase brand awareness, improve customer relationships and compliment both PR and marketing efforts at growing business.

The DMA has partnered with TopRank Online Marketing to develop and deliver a series of educational workshops on social media marketing, Social Media Smarts: Introduction to the Social Web, Tools and Tactics.

The Social Media Smarts workshop will provide attendees insight into: blogging and blog marketing, social networks, microblogging, social news and bookmarking, video sharing, image and audio sharing, wikis and social media analytics.

Rounding out the workshop is a social media strategy exercise that will empower attendees to create their own social media strategy and develop a framework for building a business case within their organizations.