TopRank Digital Marketing News

TopRank Online Marketing Social Media Strategy Work Flow

Companies are increasingly adding social media to their internet marketing, public relations and customer service budgets. Along with search engine optimization, social media marketing can directly impact visibility of a company’s website and brand. Social media marketing can also help companies better connect with customers and help shift relationships from short term, transactional to long term and mutually beneficial.

During the week of Search Engine Strategies conference in New York, TopRank Online Marketing CEO Lee Odden will be speaking on social media strategy  for businesses on March 25th in Manhattan at iBreakfast, a monthly business networking breakfast showcasing news and the people behind the changing technology marketplace.

The DMA has partnered with TopRank Online Marketing to develop and deliver a series of educational workshops on social media marketing, Social Media Smarts: Introduction to the Social Web, Tools and Tactics.

The Social Media Smarts workshop will provide attendees insight into: blogging and blog marketing, social networks, microblogging, social news and bookmarking, video sharing, image and audio sharing, wikis and social media analytics.

Rounding out the workshop is a social media strategy exercise that will empower attendees to create their own social media strategy and develop a framework for building a business case within their organizations.