Effective communication is the one path towards the bottom-line goals of a marketing or Public Relations (PR) campaign. To reach these goals, today’s marketing and PR professionals must communicate effectively through digital marketing content, including webpages and online press releases. This makes a solid foundation of Search Engine Optimization (SEO) and social media absolutely vital.
As social media helps to boost online awareness for an ever-expanding list of companies, it poses the simultaneous challenge of measurement. In an interview with eMarketer, Carol Kruse, Vice President of Global Interactive at Coca-Cola, stated, “Before you have ROI, you have to really understand how social media is driving your business.”
For B2B marketing programs, marked by traditionally longer lead times, thesocial mediameasurement challenge becomes even more pronounced. In essence, how can a company connect the dots between the online awareness generated by social media marketing and eventual sales?
Suitably sticky social news headlines, crafted to help content resonate and burn throughout social media channels, is both an art and a science. In a recent post to Online Marketing Blog, picked up by CRM Mastery, TopRank® Online Marketing Account Manager Adam Singer offers several tips to help readers craft compelling social headlines.
Below, find how two of the five tips offered by Singer have helped boost everything from search engine rankings to social media exposure for TopRank Clients.
Leverage formulas which work for others
’16 Must-Read B2B Marketing Strategy Ebooks’ by Marketo
At the WebmasterWorld Pubcon conference in Las Vegas, TopRank’s CEO Lee Odden presented on how companies can drive more web site traffic through news optimization. NVI Solutions caught up with him to talk more about the intersection of Search Engine Optimization, Social Media Marketing and Online Public Relations in this video interview:
The audio on this interview is pretty low, so you’ll need to turn it up a bit. The one downside to a Flipcam
At the WebmasterWorld Pubcon conference in Las Vegas, TopRank’s CEO Lee Odden presented several times including a standing room only session on the intersection of search marketing and social media. Moderated by ex Googler Vanessa Fox, the panel included Odden, Tony Adam, Bill Hartzer and David Wallace.
Mike McDonald of WebProNews and his trusty videographer Travis, caught up with Odden after the session for the following interview. In it they discuss examples of how social media can be used to advance search engine visibility goals and how SEO can be used to grow social networks.
When the world’s foremost experts on social media, search marketing and online public relations gather to attend an event, the challenge to present compelling and actionable information is clearly on. Dating back to the beginning of this decade, the team at WebMasterWorld have met this challenge again and again with the PubCon series of conferences.
This November will be no different as WebMasterWorld hosts an elite collection of speakers and panelists at PubCon 2009: Social Media, Search, Affiliates in Las Vegas Nevada. Contributing to this event will be TopRank® Online Marketing, who will be represented on three panels by CEO Lee Odden and one by Account Manager Adam Singer.
Regardless of the state of the economy, many businesses are continuing to thrive. In succeeding, these companies have found how to transform a blend of new media communication tactics, including online PR, Search Engine Optimization (SEO) and social media into a cohesive public relations strategy.
This November, the Public Relations Society of America (PRSA) will help PR professionals from across the globe develop their own new strategies as they convene in San Diego and host their annual four-day International Conference. Keynote speakers, including Huffington Post founder Arianna Huffington and former White House director of economic policy Todd Bucholz, will join a packed ensemble of speakers discussing topics including social media, crisis communications, branding and sustainability.
This fall, public relations professionals of all experience levels will be afforded the opportunity to take their game to a ‘whole new ballpark’, as the Minnesota chapter of the Public Relations Society of America (PRSA) hosts its 2009 Professional Practices Conference.
Featuring keynotes from Kevin Smith, Executive Director of Public Affairs for the Minnesota Twins, and Mary T. Henige, Director of Social Media, Broadcast, Diversity & Consumer Communications for General Motors, this conference will help professionals step up their game by clearing the lines between online public relations, Search Engine Optimization (SEO) and social media tactics.
Each year, Search Engine Strategies (SES) hosts large-scale conferences all across the globe to provide the latest information and trends in search engine marketing and search engine optimization. But this October in London, SES will offer more in-depth training taught in a small classroom setting. These half-day and full-day SEO workshops to be held Oct. 26 allow for more hands-on training, one-on-one instruction and small group discussions.
TopRank® Online Marketing CEO Lee Odden will teach an intensive half-day course, “Social Media & SEO Synergies Workshop.” Odden will discuss the benefits of integrating social media and SEO, including the ability to grow social networks via search-based discovery and leverage social channels for promoting content.
Companies that include public relations (PR) in their competitive marketing mix constantly search for smarter, more cost-effective ways to move the PR needle. Today’s marketplace, ripe with opportunities for exposure via Search Engine Optimization (SEO) and social media, calls out to companies willing to play an all new PR game. But in the rush to win, how many companies will lose by inadvertently playing by the wrong set of rules?
