The post was titled 5 Must-Read Tips for B2B Search Marketing and stressed the importance of content and developing websites that support longer sales cycles – a touchstone of B2B client programs at TopRank Marketing.
More essential B2B search marketing insight will be shared in detail by Odden this month during the latest entry in the Markeo Revenue Masters Webinar Series.
The sheer numbers point towards an unparalleled opportunity to connect with your prospects and customers in social channels online, many of whom are eager to engage.
So what is the one social activity that your customers and prospects are eagerly awaiting for you to launch? Why not ask them?
This July 29th, Lee Odden, TopRank® Online Marketing CEO, and Chelsea Bucoy, Senior Product Marketing Manager, Zoomerang by MarketTools, Inc., present Engage Your Audience With Social Media & Surveys.
At its core, social media is the art of real-time engagement. Less a business practice, more a throwback to traditional public relations, it is a tactic that when leveraged correctly can help any company achieve its PR and marketing goals.
But while the social media and traditional PR game may have the same goals, they simply cannot be played successfully with the same set of rules.
This July, the new set of rules that can help PR and marketing professionals succeed in social media will be unveiled during Retweet: Engagement Means Business, a free online conference hosted by Vocus. Joining this conference as a presenter will be TopRank® Online Marketing CEO Lee Odden.
In a recent post, Online Marketing Blog equates content and links to the Yin and Yang of any healthy Search Engine Optimization (SEO) program. Post author, TopRank® Online Marketing CEO Lee Odden, states, “Active content creation, promotion and social participation are essential for building a significant and relevant inbound link footprint on the web.”
As such, blog and social media marketing related tactics are no longer simply additional options to consider when fleshing out an online strategy. They are now vital tools required to get the job done.
As loyalties shift away from traditional media as a preferred communications channel, there will be those who approach this evolution with fear and those who approach it with an embrace.
While many consumers embrace social media channels such as blogs and microcontent as legitimate sources of news and information, public relations professionals are oftentimes fearful to make a similar leap. Those that brave the new online landscape, however, find they are able to significantly and positively influence the public relations goals of their clients or companies.
TopRank Account Manager & Social Media Pro Adam Singer
If an online marketing program were to be compared to an airplane, one could make the analogy that the left wing is a strong Search Engine Optimization (SEO) program.
Important as it may be, a left wing alone will not complete the elements needed to launch an airplane, just as SEO alone will not be enough to make up an entire online marketing program. As social media becomes more prevalent, a social media marketing strategy becomes the right wing to help the online marketing program launch and maintain flight.
Below are three ways social media marketing helps support an online marketing program:
Online distribution of optimized press releases is a vital and impactful component of any holistic digital marketing program. As reported by Online Marketing Blog, multiple studies document that consumers and journalists search for and read news releases online, making online press release distribution a tactic that can influence everything from media exposure to website traffic to sales.
PRWeb, named by TopSEOs as the top press release distribution company, is perhaps the first provider that comes to mind when companies choose to supplement their marketing mix with online news release distribution. When companies distribute releases through PRWeb, they trust that their content will benefit from being posted to a search engine optimal site that possesses a high degree of brand recognition.
At the annual Online Marketing Summit in San Diego, Michael McDonald from WebProNews caught up with TopRank Online Marketing CEO Lee Odden to talk about the impact of search engine optimization and marketing with social media and their effect on public relations. Search and social media are very much about content and facilitating both discovery and relationships. Watch the following video as Odden discusses how SEO and Social Media Marketing can influence public relations outcomes.
Driving revenue continues to be the core focus of marketing, whether a company’s strategic and tactical mix leans traditional or 2.0. The Integrated Marketing Summit is premised on this belief, and by educating marketing professionals on the latest industry best practices, helps companies achieve revenue goals.
As Integrated Marketing Summit enters Minneapolis, MN on May 25th, TopRank® Online Marketing will be on hand to help educate attendees on the latest best practices in digital marketing.
TopRank CEO Lee Odden will moderate the 2:45pm panel, Search Engine Optimization & Marketing. Odden’s panel will detail how proper integration of SEO can help elevate the results of any marketing program. Panelists include:
Recognizing how the rules of Search Engine Optimization (SEO) and social media evolve is imperative to the continued success of online marketing professionals. As such, staying one step ahead of the current rules is of far greater importance than simply staying up to date.
This May, TopRank® Online Marketing CEO Lee Odden will help keep online marketing professionals on the cutting-edge with, “Beyond Google: SEO and the Social Web,” the opening keynote for the 2010 Search Exchange Internet Marketing Conference.
Geared towards SEO professionals, this keynote will help attendees:
Understand the effect social media optimization has on overall goals
If an online marketing program were to be compared to an airplane, one could make the analogy that the left wing is a strong Search Engine Optimization (SEO) program.
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