Search Engine Optimization and Social Media are no longer distinct channels. They are forever intertwined, each affecting the other in terms of how digital information is discovered, consumed and shared. The subsequent impact on reach and engagement means the integration of these channels is as relevant for Public Relations as it is for Marketing.
I was asked by Melanie Mitchell, SVP of Search Marketing at Digitas to give a presentation on holistic SEO at ad:tech San Francisco where I caught up with another amazingly smart friend, Susan Bratton. She recorded an interview with me on the Social & SEO for Public Relations topic for her popular DishyMix podcast and shared the transcript with me to repost.
John Jantsch & Lee Odden at BlogWorld New York 2011 - Photo thx to @ducttape
Blogs are perfectly suited as social media information hubs for companies or individuals that want to dominate their niche online. TopRank Online Marketing has been an active proponent and pioneer of blog marketing as the centerpiece of social content strategy for many years. We’ve been working with companies ranging from B2C retailers like J&O Fabrics to Fortune 15 company, McKesson on blogging, social media and SEO with impressive results.
At the recent BlogWorld Expo conference in New York, TopRank’s CEO Lee Odden provided attendees with a peek into that insight with a blueprint and examples of the role blogs can play in an integrated search, social media and content marketing strategy that directly influence business outcomes. As the lead writer (2,100+ posts) and editor for one of the most popular marketing blogs on the internet and consultant to numerous successful blogs for B2B brands, Odden had plenty of first hand insights to share.
Transform Your Marketing. Need a ton of stats on Social SEO and Blogging? Check out this presentation from HubSpot’s recent Marketing Transformation Week.
How Engaged Is Traffic from Social Sites? Web users who follow links from social sites are less interested in their content. According to data from Outbrain, just over 10% of external referrals are from social media sites, compared with approximately 41% from search and nearly a third from other content sites. Via eMarketer.
Facebook Launches ‘Send’ Button For More Selective Sharing, Announces 50 Million ‘Groups’. Via TechCrunch.
A First Look at Facebook’s New Deals. Facebook’s new Deals feature launched today in five U.S. cities and this post offers a first glimpse of how those offers look and function. Via Mashable and additional coverage from Search Engine Land.
Fortunately for public relations professionals, fundamental storytelling and networking skills are just as vital as they have ever been. But while audience hunger for compelling tales and human connection is the same, the channels where these wants are being met have never been more subject to change.
An outcome of this change is the morphing of traditional public relations and online public relations into one all-encompassing PR landscape. Quickly learning to navigate this PR landscape is the new, essential skill set that will ensure communications professionals meet the objectives of their clients and organizations.
Guiding these PR professionals will be TopRank® Online Marketing CEO Lee Odden, courtesy of a boot camp and workshop at this month’s PRSA 2010 International Conference, Powering PRogress, in Washington, D.C.:
Do you want to get the most out of blogging for your business and take advantage of SEO and Social Media at the same time? Then you should attend BlogWorld New Media Expo 2010, the world’s largest blogging and new media conference.
Audience at BlogWorld 2008 During a Panel with Lee Odden, Chris Brogan, Jason Falls and Brian Solis
BlogWorld brings together highly experienced bloggers, Social Media experts, and New Media moguls to share with you the latest in industry news and techniques. The conference takes place in Las Vegas, Nevada at the Mandalay Bay Convention Center, between October 14th – 16th.
Lee Odden, CEO of TopRank Marketing, is presenting on two sessions:
So many business blogs suffer from tactical execution without understanding the power of search engine optimization and social media for attracting traffic and engaging customers. The following presentation outlines how TopRank Online Marketing worked with it’s own blog Online Marketing Blog and with a B2B marketing client to achieve phenomenal increases in reach, traffic and a positive effect on the bottom line.
TopRank will be offering a new set of TopRank Guides specifically focused on B2B Social Media, B2B Blogging and B2B SEO. We’ll also be conducting several webinars to explain these guides and how best to use them.
The only way to hear about the guides being published is to be a recipient of TopRank’s Tips from the Top Marketing Newsletter. It’s free and you can subscribe here: TopRank Online Marketing Newsletter.
Optimizing social media for search engines, presents a tremendous opportunity to grow social networks and build traffic to content that allows visitors to consumer, engage and share. TopRank Online Marketing has been “practicing what we preach” in the area of social media optimization and before that, blog SEO and social news/bookmarking for about 5 years or so.
Below is a PowerPoint presentation offering Social SEO guidelines, planning tips, case studies and practical SEO information for Blogs, Facebook, LinkedIn, Twitter and YouTube.
We hope you find it useful:
Companies that can commit to content creation and marketing strategy can do a much better job of expanding their searchable presence on the web and offer more content that others can link to that also satisfies the information consumption needs of customers.