TopRank Internet Marketing News

Did you know, TopRank Online Marketing started out as a public relations firm in 2001 called Misukanis & Rodgers? That’s right, we’ve evolved in many ways since then, but we’ve also been involved in many ways with the worlds of marketing and public relations – for a very long time.

It may have seemed an anomaly in 2001 to combine marketing tactics with media relations engagements, but today it is that convergence that is helping to define the future of modern digital communications roles.  We live in an age where brands and consumers are both publishers and participants in the always on and ever evolving web of information that drives business.

According to research from Content Marketing Institute and MarketingProfs, 9 out of 10 B2B marketers are using content marketing in their marketing mix. With increased adoption, competition has exploded as well and many marketers are looking for what’s next to achieve and maintain a competitive advantage.

To answer the question of “What’s the Future of Content for Marketers“, TopRank CEO Lee Odden will give an hour long presentation in Minneapolis, hosted by the Minnesota Interactive Marketing Association at Solera on Wednesday April 17.

Lee will present on what content really means, how content teams are structured and what technology and consumer trends are emerging. 

With over 15 years of digital marketing consulting experience with companies including BT Syntegra, HP, McKesson, Randstad, Marketo, Radian6 and many others – Lee will provide his perspectives on the future of content for marketers.

Chicago is known for many things including the arts and being the home of the most well known mob boss of all time. This November we are excited to attend  SES Chicago with guns a’ blazing. This conference is flush with everything from expert advice on PPC, keyword research, SEO, social media, local marketing, mobile marketing, link building, content, optimization, usability, and so much more. With over 70 sessions at November’s conference there is a plethora of information for online marketers eager to learn more about present and future trends in the industry.

This year TopRank CEO Lee Odden will be moderating a session on “SEO Competitive Analysis” and will be speaking at two sessions on “The Convergence of Search, Social, and Content Marketing” as well as “Content Marketing Optimization.”  Here’s the lineup!

Wednesday, November 16
11:15am-12:15pm – The Convergence of Search, Social, and Content Marketing

To tap into some of the TopRank Online Marketing expertise, review the events below to see if we’ll be presenting in your area. If not, give us a call (1-877-872-6628) and we might be able to provide on-site training or consulting to meet your needs.

Jan 20th, 2010
Webinar: Writing for the Web in 2010 – New Search Strategies
Learn how to optimize public relations and news centered content to better reach consumers and the media.

TopRank has been asked to program and moderate a session on Search Engine Optimization and New Media at Blog World Expo in Las Vegas.

TopRank CEO Lee Odden will be moderating audience questions and initiating topic discussion with a tier one panel of SEO and blogging experts including: Stephan Spencer of Netconcepts, Brian Clark of Copyblogger.com and Michael Gray aka graywolf of Atlas Web Services and wolf-howl.com.

Blog World Expo will be held in Las Vegas at the Las Vegas Convention Center September 20-21, 2008.

TopRank provides business blog consulting, optimization and marketing services to small and large corporations in the U.S. and Canada.

TopRank has been asked to speak at the upcoming OMMA Global conference in New York on the topic, Digital Asset Optimization. While TopRank has pioneered the DAO as a model for approaching holistic content optimization, this session is geared specifically towards online publishers.

Online publishers are in a prime position to take advantage of advanced search engine optimization strategies like digital asset optimization because creating, publishing and promoting various media formats are what makes them unique compared to corporate or ecommerce web sites.

Search: DAO Is the New SEO – Digital Asset Monetization
Thursday 9/18
4:45pm – 5:30pm

Offical Session Description:
The hot new acronym in the search space is DAO — Digital Asset Optimization. With the advent of universal or blended search, it’s imperative that publishers optimize all forms of content, not just web pages. This includes images, video, press releases, PDFs, etc. This session will cover best practices for leveraging all your digital assets to drive traffic to your website. We’ll also touch on strategies and tactics for capitalizing on the emergence of mobile search.

TopRank CEO Lee Odden has been tasked with presenting on two sessions at the 2008 Search Engine Strategies conference in San Jose, CA August 20, 2008.

• SEO Through Blogs & Feeds - Blogs are the “Swiss Army Knife of Internet Marketing” and Odden will be presenting several case studies and tips for successful blog marketing as part of a search engine optimization program.

• News SEO – Winning strategies for online marketing include a holistic approach including digital asset optimization. Odden will present strategies for combining the optimization and promotion of an organization’s digital assets for both SEO and public relations benefit.

Search Engine Strategies
San Jose Convention Center
San Jose, CA
Aug 18-22, 2008
Information and Registration

TopRank provides a holistic mix of search engine optimization, online public relations and business blog consulting services for Fortune 1000 companies.

On May 19th, 2008 TopRank’s CEO, Lee Odden will be speaking at the DMA’s ACCM conference in Orlando, Florida on: “Reputation Management: Protecting Your Brand in the Search Engines“.

Topics Odden will cover include:

• Search engine usage data
• Brand examples in SERPs
• SEO 2.0 principles for direct marketers
• Keyword research and link building tools
• Digital asset optimization
• Online brand monitoring tools

ACCM Conference:
May 19-21, 2008
Orlando FL
Register

TopRank offers an array of Online Public Relations services including social media, blogging, blogger relations, reputation management and digital media PR.