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TopRank CEO TV Interview KSTP: Starbucks and Online Reputation Management

Tuesday, February 26th, 2008 | Filed under Interviews, Press, TopRank News.

The CEO of TopRank Online Marketing was interviewed by local ABC affiliate KSTP Eyewitness News on Starbucks’ decision to close its stores for 3 1/2 hours to conduct training. Odden cited the event as a publicity stunt and indicated the closure would give competitors an opportunity to attract Starbucks clientèle with discounts and free offers. KSTP’s report showed exactly that as competing and regional coffee houses were much busier than normal during the Starbucks closure.

Lee Odden on KSTP Channel 5

Continue Reading TopRank CEO TV Interview KSTP: Starbucks and Online Reputation Management
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