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Posts Tagged ‘susan bratton’

SEO & Social Media for PR: DishyMix Interview with Lee Odden

Thursday, July 21st, 2011 | Filed under Interviews, New @TopRank, Press, Search Marketing, Social Media, Speaking.

Susan Bratton

Search Engine Optimization and Social Media are no longer distinct channels. They are forever intertwined, each affecting the other in terms of how digital information is discovered, consumed and shared. The subsequent impact on reach and engagement means the integration of these channels is as relevant for Public Relations as it is for Marketing.

I was asked by Melanie Mitchell, SVP of Search Marketing at Digitas to give a presentation on holistic SEO at ad:tech San Francisco where I caught up with another amazingly smart friend, Susan Bratton. She recorded an interview with me on the Social & SEO for Public Relations topic for her popular DishyMix podcast and shared the transcript with me to repost.

Continue Reading SEO & Social Media for PR: DishyMix Interview with Lee Odden

Personal Life Media: TopRank Talks Social Media Strategy

Monday, April 6th, 2009 | Filed under Interviews, New @TopRank, Podcasts, Press, TopRank News.

sxsw2009 When viewed strategically, social media is at its heart “opportunistic marketing”.

At last month’s SXSW Interactive conference, a component of the legendary music, film and interactive festival dedicated to the coolest new media technologies, Lee Odden, CEO of TopRank® Online Marketing, detailed the benefits of strategic social medial in a podcast with Susan Bratton, CEO of Personal Life Media. You can listen to or read full transcribed interview with Susan here.

In the interview, Odden coupled his strategic social media recommendation to Bratton’s listeners with a warning to avoid jumping directly into social media tactics.

Continue Reading Personal Life Media: TopRank Talks Social Media Strategy

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