TopRank Internet Marketing News

How do you feel about social media, particularly as it relates to your brand?

Better put, how would you feel about social media marketing if you knew search engines took your company’s social activity into account when determining your search ranking?

Hallie Mummert of Target Marketing recently wrote an excellent piece titled Search: Get Real About Real Time SEO.  The article, featuring quotes from TopRank Online Marketing® CEO Lee Odden, opens with an example of a real time search conducted in the light of recent riots in Oakland, CA:

Much like trying to literally capture lightning in a bottle, haphazardly inserting social media tactics into a marketing plan in an attempt to force customer connection can be inefficient at best and dangerous at worst. In the article below, originally published in Target Marketing, TopRank® Online Marketing CEO Lee Odden offers three tactics that ensure better connection with customers on the social web:

The buzz surrounding companies investing in social media marketing to reach consumers has created a lot of attention for sites like Twitter, Facebook, LinkedIn and the recently popular Foursquare. Millions of consumers are spending their time online with social networking and media sharing sites instead of other media.

TopRank’s CEO was recently featured in a July 2008 Target Marketing Magazine cover story by Kate DeBevois and Hallie Mummert, “How Friendly Is Your SEM? Take the test: SEO/PPC best practices revealed”

Editors at Target Marketing Magazine reached out to several industry experts on search engine optimization and pay per click marketing to formulate a quiz for readers. TopRank’s Lee Odden, offered advice on Flash/Ajax/JavaScript optimization:

When using Flash, Java or AJAX, optimize search by?
Answer: b) providing text descriptions for all rich media

Promote Content, socialize online and unify with univeral search

Small marketing budgets don’t necessarily mean small ideas when it comes to search marketing. In fact, it’s the innovative and creative efforts that most often empower companies with the ability to learn and adapt.

TopRank CEO, Lee Odden, was tapped by Target Marketing Magazine to write an article for small businesses on how to take full advantage of search marketing without a full budget. By taking inventory of all a company’s digital assets, optimizing and promoting them on relevant channels, businesses of all sizes can gain a competitive advantage.