TopRank Internet Marketing News

Optimizing social media for search engines, presents a tremendous opportunity to grow social networks and build traffic to content that allows visitors to consumer, engage and share. TopRank Online Marketing has been “practicing what we preach” in the area of social media optimization and before that, blog SEO and social news/bookmarking for about 5 years or so.

Below is a PowerPoint presentation offering Social SEO guidelines, planning tips, case studies and practical SEO information for Blogs, Facebook, LinkedIn, Twitter and YouTube.

We hope you find it useful:

Companies that can commit to content creation and marketing strategy can do a much better job of expanding their searchable presence on the web and offer more content that others can link to that also satisfies the information consumption needs of customers.

Which notable industry publications and blogs mentioned TopRank® Online Marketing the first half of January, 2010? Here you go:

ClickZ Social Media All-Stars 2009 – TopRank Marketing CEO Lee Odden was included in this list of 20 “luminaries and pioneers of the social media frontier” by ClickZ author and author of Socialnomics, Erik Qualman. Erik got a little creative and blashpemous and assigned Odden as a DH for the American League of social media all stars. (The MN Twins are of course, in the National League)

SEMMYs 2010 – TopRank Marketing is helping with the judging for the 4th year in a row. Even better news is that TopRank’s Online Marketing Blog has 7 entries in various categories for top blog posts of 2009. Obviously, none of the categories we’re nominated for are categories we’re judging.

Which notable industry publications and blogs mentioned TopRank® Online Marketing the second half of December, 2009? Here you go:

American Express OPENForum – 80 Small Business Twitterers You Should Be Following. TopRank’s Lee Odden was cited in this list of helpful Twitter users for small business information.

pamorama – 40 Social Media Blogs You Should Be Reading. TopRank’s Online Marketing Blog is included in this list of social media content blogs along with Chris Brogan, Scott Monty and Mashable.  TopRank’s Adam Singer is also included with his personal blog, The Future Buzz.

PRWeb – Best Webinars of 2009. TopRank’s webinar on optimizing news content is listed as the #1 most popular PRWeb webinar in 2009.

Smarter Social Media – Smartest People in Social Media. TopRank CEO Lee Odden was included in this list of social media pundits and practitioners.

Which notable industry publications and blogs mentioned TopRank® Online Marketing the first half of December, 2009? Here you go:

DMNews – Showcasing creative solutions from H&R Block, PRSA, Cole Haan, TopRank and client, PRSA were cited as a success story for SEO in this feature on DMNews.

Everything PR – Top 100 PR Websites and Resources of 2009. TopRank’s Online Marketing Blog was included in the PR and Media Blogs section along with Chris Brogan, Brian Solis and Richard Edelman.

Social on the Inside – Lee Odden interviews Rick Mahn Social Media Breakfast Minneapolis. Fleishman-Hillard’s Digital Practice VP, Jessica Smith cites and comments on an interview with the founder of SMBMSP.

Seth’s Blog – Discover the Truth About a Site’s Online Traffic. TopRank’s list of the top SEO blogs by RSS subscribers was cited in this post by marketing rockstar, Seth Godin.

Where was TopRank® Online Marketing talked about on the web the second half of November, 2009? Here you go:

WebProNews Video – Search + Social = Better ROI. Video interview with TopRank CEO Lee Odden by Michael McDonald of WebProNews during Pubcon.

WebmasterRadio PRSA09 – Search Engine Optimization In Your PR Campaign. TopRank’s Lee Odden was interviewed by Maria Reitan, Senior Principal at Carmichael Lynch Spong along with Greg Jarboe of SEO-PR on the intersection of Search Engine Optimization and Public Relations during the 2009 PRSA International conference.

PRWeb – Press Release: Best of PRWeb 2009. TopRank has been selected as a judge for the Best of PRWeb press release contest.

BtoB Magazine – SEO for Flash: 5 Tips. A TopRankBlog post by Michelle Bowles was cited.

WebProNews – If You Care About Search You Must Care About Social Media. TopRank was cited along with ex-Googler Vanessa Fox in this article on the importance of search marketing and social media.

Where was TopRank® Online Marketing talked about on the web the first half of November, 2009? Here you go:

Mediaite – Ford’s $1 Billion Q3 Profit: Does Social Media Deserve Credit?. TopRank’s liveblogging coverage of Scott Monty’s presentation at MIMA Summit was referenced in this post about the effect of social media on Ford’s earnings report.

Trends in the Living Networks – The top 10 blogs for small to mid-sized businesses. TopRank was recognized in this list of best small biz blogs.

Search Marketing Standard – 5 Reasons To Bring SMM Into The House. TopRankBlog was cited in this article on social media.

Smart Brief on Social Media – Using social media to improve search results cheaply. TopRankBlog was cited for a post on Social SEO tips for companies that want to hire consultants.

Where was TopRank® Online Marketing talked about on the web the second half of October, 2009? Here you go:

TechCrunch – Digg Acquires Kevin Rose Side Project Wefollow. TopRank’s CEO Lee Odden was shown as one of the top 10 SEOs on Twitter according to the new wefollow ranking alogorithm.

SmartBrief on Social Media – 10 time-tested ways companies can use social media. TopRank’s Adam Singer posted ten ways social media has proven it’s worth and the story was picked up in the “Takeaway” section of SmartBrief.  The post was also picked up by socialmediaBiz, Alltop HolyKaw, Ragan’s PR Daily & Technorati – Hottest Small Business Blog Posts. Well done Adam!

Social Web School – Top 60 PR Experts to Follow on Twitter. TopRank’s CEO was included in this list of public relations practitioners on Twitter.

Where was TopRank® Online Marketing talked about on the web the first half of October, 2009? Here you go:

• Technorati – Top Business Blogs. Top Small Business Blogs – TopRank’s Online Marketing Blog is ranked a top 30 business blog and the #1 small business blog by Technorati.
• Multi-Lingual Search – Lee Odden visits WebCertain. TopRank visited the York, England offices of WebCertain and was subsequently quizzed by a roomful of international SEOs on social media topics.
• Search Engine Watch – eMarketer Report Says Keep Video Ads Short and Relevant. Lee Odden’s review of the book YouTube and Video Marketing an Hour a Day” was cited in this article.
• WebMetricsGuru – Social Media Roadmap at MIMA Summit 09 plus some comments on Lee Odden’s presentation on SEO & Social Media. Marshall Sponder comments on the Social SEO presentation by TopRank at the MIMA Summit.

TopRankMarketing.com has a fantastic opportunity for an experienced Online Marketing Account Manager (Mad People Skills + Superior Project Management Mojo and Plenty of SEO, Analytics and Social Media Marketing Savvy) to join our excellent team of internet marketing professionals.

The perfect person for this career is passionate about internet marketing, (if internet marketing were a person, you’d be stalking it) ongoing learning and making a difference for clients.   Leadership, marketing creativity, organization and problem solving skills are second nature right along with the ability to provide both strategic direction and development of tactical marketing plans for clients. Success in this position means being comfortable providing guidance and consulting to the Fortune 500 companies we serve as well as TopRank team members.

Excellent communications skills and the ability to effectively work with multiple clients are essential. In other words, can you speak customer, speak agency and geeky SEO?