TopRank Internet Marketing News

Where was TopRank® Online Marketing talked about on the web the week of Oct 2, 2009? Here you go:

• Murray Newlands – Social Media Relations Tool BuzzStream. TopRankBlog was cited as a recommended social media resource.
• WebMarketing Today – How to Grow Your Social Network Through Search. Dr. Ralph Wilson interviewed TopRank CEO Lee Odden on using search engine optimization to attract new members to social networks.
• Minnov8 – Minnov8 + MIMA = Movies. Phil Wilson interviewed TopRank CEO Lee Odden about his upcoming presentation at the sold-out MIMA Summit on the intersection of Search Engine Optimization and Social Media.

Each year, Search Engine Strategies (SES) hosts large-scale conferences all across the globe to provide the latest information and trends in search engine marketing and search engine optimization. But this October in London, SES will offer more in-depth training taught in a small classroom setting. These half-day and full-day SEO workshops to be held Oct. 26 allow for more hands-on training, one-on-one instruction and small group discussions.

TopRank® Online Marketing CEO Lee Odden will teach an intensive half-day course, “Social Media & SEO Synergies Workshop.” Odden will discuss the benefits of integrating social media and SEO, including the ability to grow social networks via search-based discovery and leverage social channels for promoting content.

Where was TopRank® Online Marketing talked about on the web the week of September 11, 2009? Here you go:

• evancarmichael – The Top 50 Social Media Blogs Of The Year. TopRank Blog was included in this list of top blogs covering the social media space.
• Who’s Blogging What – Most Useful Blog Posts of August 2009. TopRank Blog was cited in the Social Media category for a post about SMO, “16 Rules For Social Media Optimization Revisited”.
• Jeff Bullas’s Blog – 8 Tips For Optimizing Social Media Video To Help Your Brand “Get Found Online”. TopRank’s post on Digital Asset Optimization was featured.

Where was TopRank® Online Marketing talked about on the web the week of August 10th 2009?  The following roundup of news links will answer exactly that:

• SES YouTube Channel – (Video) Lee Odden discusses the integration of social media and SEO at SES San Jose 2009 with Greg Jarboe. Video interview with TopRank’s CEO during the Search Engine Strategies conference in San Jose.
• BtoB Magazine – SES SJ: Charlene Li Keynote – Preparing For The Future Of Search. TopRank’s Blog coverage of a Search Engine Strategies conference keynote is cited.

Where was TopRank® Online Marketing talked about on the web this week?  The following roundup of news links will answer exactly that:

• The Deets - Yet Another Take on Minnesota’s Social Media Innovators. TopRank CEO listed amongst a list of top social media innovators in Minnesota.
• everything PR - Top 50 PR Professionals You Should Be Following On Twitter. TopRank CEO @LeeOdden listed as a top 50 PR professional on Twitter.
• SmartBlog on Social Media – Today’s Bonus Tracks: Rethinking the Rules. A TopRank Blog post by Adam Singer was featured in a post about the longevity of social media optimization rules.

Where was TopRank® Online Marketing talked about on the web this month?  The following roundup of news links will answer exactly that.

If there was news about social media marketing, blog marketing, SEO or digital PR published online in July 2009, there’s a very good chance TopRank was mentioned. At least it seems that way from the large list of pickups below.

Highlights:

• TopRank Blog was the star this month, receiving numerous mentions from publications ranging from BtoB Magazine to being ranked a top 5 marketing blog by 4 different web sites.

TopRank has been asked to program and moderate a session on Search Engine Optimization and New Media at Blog World Expo in Las Vegas.

TopRank CEO Lee Odden will be moderating audience questions and initiating topic discussion with a tier one panel of SEO and blogging experts including: Stephan Spencer of Netconcepts, Brian Clark of Copyblogger.com and Michael Gray aka graywolf of Atlas Web Services and wolf-howl.com.

Blog World Expo will be held in Las Vegas at the Las Vegas Convention Center September 20-21, 2008.

TopRank provides business blog consulting, optimization and marketing services to small and large corporations in the U.S. and Canada.

TopRank has been asked to speak at the upcoming OMMA Global conference in New York on the topic, Digital Asset Optimization. While TopRank has pioneered the DAO as a model for approaching holistic content optimization, this session is geared specifically towards online publishers.

Online publishers are in a prime position to take advantage of advanced search engine optimization strategies like digital asset optimization because creating, publishing and promoting various media formats are what makes them unique compared to corporate or ecommerce web sites.

Search: DAO Is the New SEO – Digital Asset Monetization
Thursday 9/18
4:45pm – 5:30pm

During the Search Engine Strategies conference in San Jose where TopRank Online Marketing recently presented,  OBS News reported on the popularity of online news and internet public relations via the “News SEO” session on Tuesday. Moderated by Dana Todd of NewsForce, the News SEO session included Greg Jarboe of SEO-PR, Lisa Buyer of the Buyer Group and TopRank’s Lee Odden.

OBS News interviewed Jarboe and Odden after the session:

“Jarboe praised Odden as an innovative SEO expert who promotes the idea of ‘digital asset optimization’ which suggests extending a search engine optimization approach to all aspects of digital media such as photographs, videos, audio clips, in addition to traditional webpage content.”

TopRank’s story on agencies that outsource their SEO was recently published on WashtingtonPost.com, “Is Your Internet Marketing Agency Delivering Secondhand SEO?”. It’s important for companies to ask the right questions when selecting an internet marketing agency, otherwise there may be surprises when the engagemet “rubber hits the road”. TopRank handles all SEO consulting and execution work with internal employees.

“Many small businesses don’t think twice to ask internet marketing agencies who will actually be performing the implementation work. It’s assumed the SEM strategy, keyword research, copy writing, information architecture analysis, code and server audits, link building and reports will he handled by the same people (or their co-workers at the office) that are selling said services.”