TopRank Digital Marketing News

As social media helps to boost online awareness for an ever-expanding list of companies, it poses the simultaneous challenge of measurement.  In an interview with eMarketer, Carol Kruse, Vice President of Global Interactive at Coca-Cola, stated, “Before you have ROI, you have to really understand how social media is driving your business.”

For B2B marketing programs, marked by traditionally longer lead times, the social media measurement challenge becomes even more pronounced. In essence, how can a company connect the dots between the online awareness generated by social media marketing and eventual sales?

Can your marketing message be disseminated in 140 characters or less?

Such is the question answered by Charlotte Woolard’s recent article in B2B Magazine, Twitter Nets Interaction, featuring a contribution by TopRank® Online Marketing CEO Lee Odden – who can be found on Twitter @leeodden.

In the article, Woolard introduces “Twitter Marketing” as a subset of event marketing to readers accustomed to discovering game-changing strategies and tactics in their monthly read.