TopRank Digital Marketing News

Twitter remains a compelling enigma for online marketers.

In a post to Online Marketing Blog, copywriter Michelle Bowles equated the delicate balance needed in a Twitter Marketing Recipe to that of a guacamole recipe where one false dash could destroy the whole dip.

Michelle’s advice to marketers seeking to receive more value from Twitter can be boiled down to two words:  be valuable. While this may read as very ‘in the box’ advice, the approach you take is what will carry your marketing efforts out of the box.

When the world’s foremost experts on social media, search marketing and online public relations gather to attend an event, the challenge to present compelling and actionable information is clearly on. Dating back to the beginning of this decade, the team at WebMasterWorld have met this challenge again and again with the PubCon series of conferences.

This November will be no different as WebMasterWorld hosts an elite collection of speakers and panelists at PubCon 2009: Social Media, Search, Affiliates in Las Vegas Nevada. Contributing to this event will be TopRank® Online Marketing, who will be represented on three panels by CEO Lee Odden and one by Account Manager Adam Singer.

Twitter, a popular microblogging site that lets users communicate messages in 140 characters or less, has exploded in popularity. Twitter has become so popular, many companies feel they must have a presence there, if only to stay ahead of the curve.  But is this really the case?

As much as it may seem everyone is on Twitter, this simply isn’t true.  CNET reports that while 99 percent of 18- to 24-year-olds have profiles on social networks, only 22 percent use Twitter.

Both gut feelings about the number of Twitter users and statistics detailing exact numbers are fairly irrelevant to the question at hand.  What’s truly important is the percentage of your audience that is on Twitter.

ClickZ Online Marketing Summit
June 2, 2009 Minneapolis, MN

Coming soon is the Online Marketing Summit Summer Tour, hosted by ClickZ.  Online marketers, from novices to seasoned veterans, will gather to network and sharpen their marketing abilities.   Each attendee will walk away having learned cutting-edge, hands-on skills related to everything from social media to paid search.

On June 2nd, Online Marketing Summit will be making its  stop in Minneapolis, MN.  On hand for two sessions, including a “super panel” to conclude the day, will be TopRank® Online Marketing CEO, Lee Odden.

The buzz in the online marketing industry continues to gain momentum around social media marketing and content sharing networks. Today, many businesses have taken the plunge head first into the social media landscape by creating a Facebook account or YouTube channel to further expand their online reach. Micro-blogging through services such as Twitter, offers yet another way for you to increase visibility online.

So, what is Twitter?

As a social media platform, Twitter has networking and messaging features that facilitate many to many communications as well as one to one. Companies like Dell, Zappos, Comcast, Apple and Home Depot are using Twitter to listen and communicate directly with customers.

In the lead up to the SES Toronto conference, TopRank’s CEO Lee Odden was interviewed by Canadian blogger and “new media maverick” Rahaf Harfoush on search engine optimization, social media trends and Twitter.

The social media space is becoming quite saturated as companies begin to introduce social networking platforms and corporate blogs. How does the increase of activity in this space affect someone’s online strategy?

“At first glance, the array of options can be very intimidating to a company that wants to get into the social media space as a way to grow brand awareness and revenue.”

On June 17th, 2008 TopRank’s CEO Lee Odden will speak at Search Engine Strategies, Toronto on “Twitter, Ultimate Time Waster or Great Tool?”.

How many followers do you have? How many do you want? Bloggers are dropping like flies and micro-blogging is taking the world by storm. How should you be incorporating the ultimate time waster? Is it worth it? Hear from experts in the field on the who, what, where, and when of the latest in social connecting and marketing.

SES Toronto
June 16-18
Info and Registration