TopRank Digital Marketing News

At the recent MarketingProfs B2B Forum in Boston, TopRank CEO Lee Odden and SEO client Jiyan Wei, Director of Product Management for PRWeb, presented on B2B Content Optimization Best and Worst Practices to a packed room of business to business marketers.

Below is the full Powerpoint deck of the presentation including the Strategy & Tactics as well as the PRWeb case study. Below that is a video of the Strategy and Tactics presentation taken by Jeffrey L. Cohen of Social Media B2B.

The 45 minute video of Lee’s portion of the presentation covers: Content SEO Strategy, Core SEO Principles, SEO Best and Worst Practices.

If you know TopRank, you know we talk a lot about news optimization and leveraging Public Relations for SEO and Search Engine Optimization for PR goals. Online PR has been a core service offering of our agency for over 8 years.

There aren’t many authorities in this area and recently, Maile Ohye from Google began speaking on the topic at search conferences. She’s also recently posted this video giving specific advice and insight into how Google News works.

At the WebmasterWorld Pubcon conference in Las Vegas, TopRank’s CEO Lee Odden presented on how companies can drive more web site traffic through news optimization. NVI Solutions caught up with him to talk more about the intersection of Search Engine Optimization, Social Media Marketing and Online Public Relations in this video interview:

The audio on this interview is pretty low, so you’ll need to turn it up a bit.  The one downside to a Flipcam

At the WebmasterWorld Pubcon conference in Las Vegas, TopRank’s CEO Lee Odden presented several times including a standing room only session on the intersection of search marketing and social media. Moderated by ex Googler Vanessa Fox, the panel included Odden, Tony Adam, Bill Hartzer and David Wallace.

Mike McDonald of WebProNews and his trusty videographer Travis, caught up with Odden after the session for the following interview. In it they discuss examples of how social media can be used to advance search engine visibility goals and how SEO can be used to grow social networks.

On Monday morning 10:15 am at the San Diego Marriott Hotel & Marina, TopRank Online Marketing CEO Lee Odden will be presenting the Top Ten SEO Tips for Public Relations. The presentation will be held in Marina Ballroom F and will cover the gamut of SEO advice for news optimization. Here’s a video preview:

To read about each of the tips Lee will be presenting and to see a copy of the PowerPoint deck, visit “The Top Search Engine Optimization Tips for Public Relations“.

Where does real-time marketing fit within an online advertising and social media marketing mix? Below is a video interview with Mike McDonald of WebProNews at Search Engine Strategies San Jose that starts to answer that question. The interview took place just before TopRank CEO Lee Odden moderated a ClickZ panel focusing on the same topic that included: Richard Jalichandra, CEO of Technorati; Steve Grove, Vice President at YouTube, Martin Green, COO at Meebo and Ricardo Guerrero, founder of Stwittergy.