Marketo Social Media & SEO for B2B marketing webinar with Lee Odden of TopRank Online Marketing and Rand Fishkin of SEOmoz.
Mobile Marketing Spend to reach $56.5 billion by 2015. That’s 6 times the spend in 2010. Mobile is obviously hitting its stride this year with the proliferation of smartphones. The ATT & Verizon plus iPhone and Droid competitive spirit hasn’t hurt growth either. Via MarketingCharts.
The 7 Stages of News in a Twitter and Facebook Era. Insightful observations about social group behavior when it comes to news. Social sites like Twitter have eclipsed mainstream media when it comes to breaking news. Via GigaOM.
Transform Your Marketing. Need a ton of stats on Social SEO and Blogging? Check out this presentation from HubSpot’s recent Marketing Transformation Week.
How Engaged Is Traffic from Social Sites? Web users who follow links from social sites are less interested in their content. According to data from Outbrain, just over 10% of external referrals are from social media sites, compared with approximately 41% from search and nearly a third from other content sites. Via eMarketer.
Facebook Launches ‘Send’ Button For More Selective Sharing, Announces 50 Million ‘Groups’. Via TechCrunch.
Wednesday, February 9th, 2011 | Filed under Speaking.
Measuring the impact of social media on a marketing plan is critical. Even though spending on social media will reach over $3 billion in 2011* a study by Bazaarvoice and The CMO Club reports that no social network rated higher than a 15% response from Chief Marketing Officers on providing “significant ROI”.
How can businesses move from just driving traffic and reach actual engagement with customers and prospective customers? By following the advice from a recognized online marketing professional that has worked with companies ranging from a $100 billion corporation to one of the fastest growing SaaS companies ever.
Search engines like Google have become the newsstand of our time. And as more and more readers turn to search engines to find the timeliest news, journalists are following suit.
According to a recent survey by TopRank® Online Marketing, nine out of ten journalists and editors indicate that they use search engines daily as part of their jobs. As such, today’s public relations programs must include an online component, and this component must adhere to Search Engine Optimization (SEO) best practices to be successful.
TopRank works very hard to stay on top of current best practices for our clients. As a result of expertise, thought leadership and reputation in the industry, our team is asked to speak at a variety of conferences, workshops and webinars. The goal at TopRank Marketing is to help companies better understand the current landscape of Online Marketing to prepare strategies that can be executed more efficiently and adjust to the ever-changing digital environment.
To tap into some of the TopRank Online Marketing expertise, review the events below to see if we’ll be presenting in your area. If not, give us a call (1-877-872-6628) and we might be able to provide on-site training or consulting to meet your needs.
On Thursday, January 28th 1PM EST TopRank Online Marketing CEO Lee Odden and Bulldog Reporter will be offering a high impact webinar for Public Relations and Communications professionals on using search engine optimization to increase online visibility and placements. Details are below, but you can register here:
Optimized Public Relations: 10 Easy SEO Tactics PR Can Use to Increase Digital and Traditional Media Pickup in 2010 Bulldog Reporter’s PR University Presents a New Webcast Tutorial Thursday, January 28, 2010
PR News Online Webinar
Boosting Your Bottom Line with Online News & Other Cost-Effective PR Tactics
June 10, 2009 Your Desk or Conference Room
What small business owners lack in marketing budgets, they have to make up for in marketing and PR savviness. Cost effective marketing tactics, including email marketing and press release distribution, can positively impact awareness and revenue without negatively impacting budgets.
Writing for the Web to Optimize Your PR & Overall Messaging
Webinar Wednesday, Dec. 17, 2008
1:30-3 p.m. (EST)
If you are involved in communicating with your stakeholders online, you know that writing for the Web is different than writing for print. You know that the difference between a journalist engaging with your brand online or abandoning your site altogether is based on the content you, as communicators, post or manage online.
Now is the time to take the lead and create Web content that supports your messaging, boosts engagement and delivers to your bottom-line goals.
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