Today’s online marketer certainly has their plate full in creating, optimizing and deploying content to meet the needs of an increasingly connected audience. Companies compete across platforms, formats and devices to attract, engage and convert prospects and customers. Marketers need the tools and skills for an integrated approach now more than ever.
Tuesday May 7th, TopRank Online Marketing CEO and Optimize author Lee Odden shares a marketing model to help organizations optimize the performance of their online marketing and PR programs. Odden will point to trends marketers and PR pros must be cognizant of in order to capitalize on the content marketing opportunity and present a new model for social content: attract, engage and convert.
Participants will be able to identify three major problems with most content marketing and social strategies, allowing them to move forward using proven best practices and a logical framework for success.
Catch Lee Odden’s Creative Content Marketing webinar Friday April 12, 2013.
This Friday, TopRank CEO and Optimize author Lee Odden leads a SmartInsights webinar, Get Better Results with Creative Content Marketing.
Companies understand that content is important. Yet although they’re spending more time and budget on content development, many businesses are unclear on the “why” and “how” critical to an effective content strategy.
Longtime blogger and digital marketing influencer Lee Odden will share best practices for creating high quality content over a long period of time, in order to teach participants a sustainable content marketing model. His presentation will share a practical framework for creative and efficient content creation that leverages a mix of evergreen, repurposed, curated and co-created content that attracts, engages and converts new business.
Marketo Social Media & SEO for B2B marketing webinar with Lee Odden of TopRank Online Marketing and Rand Fishkin of SEOmoz.
Mobile Marketing Spend to reach $56.5 billion by 2015. That’s 6 times the spend in 2010. Mobile is obviously hitting its stride this year with the proliferation of smartphones. The ATT & Verizon plus iPhone and Droid competitive spirit hasn’t hurt growth either. Via MarketingCharts.
The 7 Stages of News in a Twitter and Facebook Era. Insightful observations about social group behavior when it comes to news. Social sites like Twitter have eclipsed mainstream media when it comes to breaking news. Via GigaOM.
The Role of On-Page SEO Content: Relevance, Not Rankings. The bottom line with SEO is to make it easier for search engines to do what they do with your website. With the recent Panda update, that also means quality content and social engagement. On-page SEO is just the start, because links are still important and to inspire content and social engagement, a website’s content must be promoted and shared. Via Search Engine Watch.
Transform Your Marketing. Need a ton of stats on Social SEO and Blogging? Check out this presentation from HubSpot’s recent Marketing Transformation Week.
How Engaged Is Traffic from Social Sites? Web users who follow links from social sites are less interested in their content. According to data from Outbrain, just over 10% of external referrals are from social media sites, compared with approximately 41% from search and nearly a third from other content sites. Via eMarketer.
Facebook Launches ‘Send’ Button For More Selective Sharing, Announces 50 Million ‘Groups’. Via TechCrunch.
A First Look at Facebook’s New Deals. Facebook’s new Deals feature launched today in five U.S. cities and this post offers a first glimpse of how those offers look and function. Via Mashable and additional coverage from Search Engine Land.
Wednesday, February 9th, 2011 | Filed under Speaking.
Measuring the impact of social media on a marketing plan is critical. Even though spending on social media will reach over $3 billion in 2011* a study by Bazaarvoice and The CMO Club reports that no social network rated higher than a 15% response from Chief Marketing Officers on providing “significant ROI”.
How can businesses move from just driving traffic and reach actual engagement with customers and prospective customers? By following the advice from a recognized online marketing professional that has worked with companies ranging from a $100 billion corporation to one of the fastest growing SaaS companies ever.
Don’t miss your chance to spend an hour with TopRank Online Marketing CEO Lee Odden on understanding how social media can solve real business problems, how to create an engagement strategy, and measuring success. Read what other industry professionals have to say about Lee’s expertise:
Search engines like Google have become the newsstand of our time. And as more and more readers turn to search engines to find the timeliest news, journalists are following suit.
According to a recent survey by TopRank® Online Marketing, nine out of ten journalists and editors indicate that they use search engines daily as part of their jobs. As such, today’s public relations programs must include an online component, and this component must adhere to Search Engine Optimization (SEO) best practices to be successful.
This June 15th, join TopRank® Online Marketing CEO and online public relations leader Lee Odden for the PRSA sponsored webinar, Top 10 Search Engine Optimization Tactics for Public Relations Pros. In just an hour, attendees will become armed with the SEO tools needed to succeed in the new online PR arena.
TopRank works very hard to stay on top of current best practices for our clients. As a result of expertise, thought leadership and reputation in the industry, our team is asked to speak at a variety of conferences, workshops and webinars. The goal at TopRank Marketing is to help companies better understand the current landscape of Online Marketing to prepare strategies that can be executed more efficiently and adjust to the ever-changing digital environment.
To tap into some of the TopRank Online Marketing expertise, review the events below to see if we’ll be presenting in your area. If not, give us a call (1-877-872-6628) and we might be able to provide on-site training or consulting to meet your needs.
Jan 20th, 2010 Webinar: Writing for the Web in 2010 – New Search Strategies Learn how to optimize public relations and news centered content to better reach consumers and the media.
On Thursday, January 28th 1PM EST TopRank Online Marketing CEO Lee Odden and Bulldog Reporter will be offering a high impact webinar for Public Relations and Communications professionals on using search engine optimization to increase online visibility and placements. Details are below, but you can register here:
Optimized Public Relations: 10 Easy SEO Tactics PR Can Use to Increase Digital and Traditional Media Pickup in 2010 Bulldog Reporter’s PR University Presents a New Webcast Tutorial Thursday, January 28, 2010
PR pros looking for the latest SEO tools and know-how to build brand and buzz should attend this new webcast tutorial from Bulldog Reporter’s PR University titled: “Optimized Public Relations: 10 SEO Tactics PR Can Use to Increase Digital and Traditional Media Pickup in 2010.” :
This PR University webcast takes place on Thursday, January 28, at 1PM EST (noon CST, 11AM MST, 10AM PST).
PR News Online Webinar
Boosting Your Bottom Line with Online News & Other Cost-Effective PR Tactics
June 10, 2009 Your Desk or Conference Room
What small business owners lack in marketing budgets, they have to make up for in marketing and PR savviness. Cost effective marketing tactics, including email marketing and press release distribution, can positively impact awareness and revenue without negatively impacting budgets.
On June 10th, small businesses all over the web have the opportunity to discover how to properly execute these strategies by attending the online webinar, Boosting Your Bottom Line with Online News & Other Cost-Effective PR Tactics. Hosted by PR News Online in partnership with PRWeb, this webinar gathers a panel of today’s leading PR and marketing leaders, including TopRank® Online Marketing CEO Lee Odden.
Key strategies to be revealed in this webinar include:
Writing for the Web to Optimize Your PR & Overall Messaging
Webinar Wednesday, Dec. 17, 2008
1:30-3 p.m. (EST)
If you are involved in communicating with your stakeholders online, you know that writing for the Web is different than writing for print. You know that the difference between a journalist engaging with your brand online or abandoning your site altogether is based on the content you, as communicators, post or manage online.
Now is the time to take the lead and create Web content that supports your messaging, boosts engagement and delivers to your bottom-line goals.
Join TopRank Online Marketing CEO and his co-panelists on Dec. 17 for a virtual course on how to write for the Web. This 90-minute information-packed Webinar is designed for communications teams who have some role in their Web strategy and execution. Learn to write effectively for the Web by attending this interactive Webinar designed for you and your PR team: