WebmasterRadio.FM: TopRank Interviewed On Digital Public Relations
Monday, April 13th, 2009 | Filed under Interviews, New @TopRank, Press, TopRank News.
TopRank CEO Lee Odden Interviewed by Jiyan Wei of Vocus on WebmasterRadio.FM "Cover Story"
Public relations is enjoying both an evolution and a renaissance.
While traditional media outlets have been steadily shrinking, sources of online news and information have been exponentially growing.
Digital public relations, which has developed from this interesting paradigm, is an inclusive blend of both traditional push PR tactics and pull marketing tactics inherent with search engine optimization. In a very real sense, digital public relations can serve both a PR objective of securing coverage, and a marketing objective of achieving inquiries and sales.
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