In an ever-evolving age of interactive media, search marketers walk a tight rope. Between paid and organic search, social media, optimization, search rankings and measuring success, it’s no surprise that this balancing act presents challenges.
MarketingProfs University is offering a 13-class course addressing popular questions on these topics to help search marketers find the perfect balance and be more effective in their careers.
MarketingProfs University provides affordable, comprehensive online training across the disciplines that make up every business’ marketing mix. In addition to learning what businesses need to plan, build and measure successful marketing programs, course attendees have the opportunity to review best practices from peers, discover new tools and processes, and see what’s working in marketing today. Search Marketing School is a live online presentation featuring several speakers throughout the day.
Any searchable content or media can also be optimized for better search engine performance. For a business to stand out, it must implement a holistic, strategic and customer-centric approach to search engine optimization. TopRank Online Marketing CEO Lee Odden and fellow search marketing experts including Maile Ohye of Google and Rand Fishkin of SEOMoz will be speaking on the art and science of search marketing.
Odden’s presentation will show attendees how an adaptable SEO strategy enlists the proper mix of content marketing, online public relations and social media to ensure that brand content shows up wherever customers are looking. Odden will discuss how creating an SEO strategy is about understanding marketing strategy and how SEO fits in the scheme of your business, touching on:
- How SEO, social media and content create more opportunities for customer acquisition and engagement
- The seven-step process for holistic SEO using searcher personas, social keywords and social content for link promotion
- Best practices from B2B and B2C companies using this holistic approach as part of their online marketing strategy
Audience interaction will take place throughout the presentation via text-based chat.