Where to Learn Social Media, Content & Influencer Marketing Best Practices in 2014

71% of businesses plan on increasing their digital marketing budgets this year. Are you ready?

Are you up to speed on the latest social media, content marketing and influencer marketing strategies? Do you have best practices tactics and processes in place? Are your people trained?

Marketers all over the world are scrambling to stay on top of what’s working in the digital marketing world and what’s not.  In an age of information overload, it can be a challenge to keep current with best practices.

The good news:  TopRank Online Marketing is innovating new ways to integrate the right mix of tactics to help companies achieve big impact results without the giant budgets.  And to help move companies in the right direction, we’ll be educating marketers on content marketing, social media marketing and influencer marketing at multiple events over the next 3 months!

From London to San Diego to New York, you can get a first row seat to the types of marketing programs fueling some of the top B2B and consumer brands.  Here are the details:

Target Marketing Magazine Webinar

February 5th, 2014 – 2PM
Target Marketing Magazine and Marketo Webinar
Content Marketing to Unlock Social Media Success
Lee Odden & Dayna Rothman

Many marketers have looked at social media and wondered how these fickle networks can help their bottom lines. While some companies consider it a key to marketing success, it’s not always clear how their tactics can help you.

The secret is content. Sharing your knowledge, answering customer’s questions and building a reputation as a company that’s worth following—and therefore worth doing business with—is the game changer that turns casual conversations into leads, revenue and loyalty. Here’s what you’ll learn from Lee Odden of TopRank and Dayna Rothman from Marketo:

  • How content marketing can break the ice and unlock social media’s marketing value
  • Content’s key role in successful social media marketing
  • How to tailor a content strategy to your company’s social media audience
  • How to position your content to attract new social network followers and marketing leads, and then to make them customers

Register Here

SES London

February 10-13, 2014
SES London, England
Lee Odden

Tuesday, 11 February – 11:45am-12:45pm
From Strategy to Execution: Creative Content Marketing
Businesses know that they need to produce content as a cornerstone of their marketing, but many still struggle to develop it. Attend this session to learn how to create the kind of content that truly engages an audience; how to create it in a way that’s sustainable and repeatable for enterprise; and how to leverage it across the social web. What you will learn:

  • Moving from Minimum Viable Content (MVC) creator to Publisher.
  • Avoiding common mistakes that brands make when thinking about content marketing.
  • Measuring content value accurately.
  • Setting the “right” budget to invest in content.

Moderator:
Lee Odden, SES Advisory Board; CEO, TopRank Online Marketing
Speakers:
Lisa Myers, CEO, Verve Search
Matt Roberts, VP of Product, Linkdex

Tuesday, 11 February –  2:00pm-3:00pm
Influence the Influencers: The Magic of Co-Created Social Content (UK Version)
In an age of information overload, standing out requires huge budgets and resources. But what if you could hack your way to the spotlight by helping everybody win?

Learn how to identify, romance and engage influencers to co-create and promote incredible content that delivers for your audience and your brand. Through best practices and examples you will learn:

  • Topics and being the best answer for your category
  • Influencer content opportunities
  • How to identify, qualify and engage influencers
  • The mechanics of co-created content
  • Inspiring participation and promotion
  • Performance measurement and optimization

Speaker: Lee Odden, SES Advisory Board; CEO, TopRank Online Marketing

Wednesday, 12 February – 10:45am-11:45am
Brilliant Blogging: Best Practices to Enhance Your Customer Reach

How do you get the most reach out of your blog? This session will look into the importance of the bloggers you use, the outreach you do to influentials, and will share strategies that help you find out what to write about and how to make your content more visible. You will learn how to:

  • Manage bloggers for a group blog.
  • Find and reach the right influentials to push your content.
  • Decide what to write about.
  • Utilise these strategies to enhance your customer reach, using examples from State of Digital.

Moderator:
Lee Odden, SES Advisory Board; CEO, TopRank Online Marketing
Speaker:
Bas van den Beld, Owner & Founder, StateofDigital.com

Register Here

Social Media Marketing World

March 26-28, 2014
Social Media Marketing World, San Diego, CA
Lee Odden, Emily Bacheller, Jesse Pickrain

How to Use Content and an Influencer Network to Grow Your Business
 Companies are investing in content marketing and social media more than ever, yet in an age of information overload, standing out on the social web can require unreasonable budgets and resources. But what if you could hack your way to the spotlight by helping everybody win?

Operating with minimal resources, a growing number of marketers are creating better quality content that gets shared more often, reaches more readers and grows their influencer network – all at the same time. In this presentation you will learn how to identify, romance and engage influencers to co-create and promote incredible content that delivers for your audience and your brand.

Liveblogging
TopRank Online Marketing will also be liveblogging the SMMW14 conference over at Online Marketing Blog. Be sure to watch for posts being published by Jesse Pickrain and Emily Bacheller each day of the conference.

Register Here

ClickZ Live New York

March 31 – April 3rd, 2014
ClickZ Live – New York, NY
Lee Odden

April 2nd, 2014 – 10:30-11:30am 
Influence the Influencers: The Magic of Co-Created Social Content (US Version)
In an age of information overload, standing out requires huge budgets and resources. But what if you could hack your way to the spotlight by helping everybody win?

Learn how to identify, romance and engage influencers to co-create and promote incredible content that delivers for your audience and your brand. Through best practices and examples you will learn:

  • Topics and being the best answer for your category
  • Influencer content opportunities
  • How to identify, qualify and engage influencers
  • The mechanics of co-created content
  • Inspiring participation and promotion
  • Performance measurement and optimization

Register Here

If you’ll be attending any of these events online, in London, San Diego or New York, we hope to see you there!

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