TopRank In London: Creative Content Marketing – Winning Hearts, Minds & WalletsTuesday, January 15th, 2013 | Filed under New @TopRank, Speaking.
In February Incisive Media will host the 14th annual SES London conference. This 3 day event is sure to deliver the best in digital marketing content on topics such as SEO, PPC, Analytics, Social Media, SoLoMo, and Content Marketing.
Attendees will hear applicable tips, tricks, and tactics from some of the region’s top digital marketers as well as several from abroad, that can be applied to their individual marketing strategies.
TopRank Online Marketing CEO Lee Odden (@leeodden) will be giving a solo presentation titled “Creative Content Marketing – Winning Hearts, Minds and Wallets” which will provide attendees a framework for producing content efficiently and creatively.
Lee’s presentation will feature recent research into content marketing in the UK as well as several creative content examples from favourite UK brands. Case studies of clever content sourcing tactics that generated substantial results will also be presented.
Along with the solo presentation, Lee will also moderate two sessions titled “Content-Driven SEO on a Shoestring” and “Integrated Marketing: What Does That Really Mean?”
See TopRank at SES London
Creative Content Marketing – Winning Hearts, Minds and Wallets
Speaker: Lee Odden
Tuesday, February 19th, 2013
11:45am – 12:45pm
Investments in content marketing are on the rise, but few companies have fully realized what the best practices are for creating high quality content over a long period of time. Developing ideas for effective marketing can be a challenge and this session will help delegates to:
- Develop a framework for creative and efficient content creation
- Find resources and ideas where others cannot
- Leverage a mix of evergreen, repurposed, curated and co-created content for better marketing results
- Apply SEO and social media optimization principles to amplify content reach and engagement
Content-Driven SEO on a Shoestring
Moderator: Lee Odden
Speakers: Simon Penson & Catherine Toole
Wednesday, February 20th, 2013
2:00pm – 3:00pm
Quality content is at the heart of any post-Panda SEO strategy. To develop quality content, you need a steady stream of ideas and executions that engage your audience and build search equity. But how can you create this when budgets and resources are being squeezed? This jam-packed session will include multiple case studies and statistics to teach you:
- How to plan and produce effective content marketing with limited budgets, resources, and expertise.
- Great tips and techniques to create high-quality, searchable content on an ongoing basis.
- Who in the market’s getting it right and how imitation can save you time and money.
Integrated Marketing: What Does That Really Mean?
Moderator: Lee Odden
Speakers: Loren Baker, Ammon Johns, Norm Johnston, Judith Lewis
Thursday, February 21th, 2013
10:30am – 11:30am
As the debate on what to call SEO continues, and much is made of the terms “content marketing” and “inbound marketing,” many in the industry cite integrated marketing as the answer. But what exactly does this mean? A leading panel of experts will discuss the meaning of the term and the merits of a fully fledged integrated marketing strategy. From case studies of high-profile brands, you’ll learn how to plan, create, execute, and measure cross-channel tactics for advanced digital marketing initiatives.
February 18-21, 2013
Queen Elizabeth II Conference Centre
London SW1P 3EE
We look forward to seeing you at the upcoming SES London conference. Be sure to follow the conference buzz on Twitter under the hashtag: #SESLON
London image provided by Shutterstock.