SES Chicago: TopRank Marketing on SEO Through Blogs & Feeds & Turning PR Efforts Into Results


SES Chicago, the only major Search Marketing Conference and Expo in the Midwest, will be packed with 60+ sessions, multiple keynotes and Orion Strategy sessions, exhibitors, networking events and more.

TopRank Marketing CEO, Lee Odden will join a panel of industry experts, including Sally Falkow, President of PRESSFeed, and Stephan Spencer, Founder & President of Netconcepts, on Wednesday, December 10th to discuss SEO through blogs and feeds.

In this session, Lee will present best practices for blog content optimization, including how to optimize and promote blog content to attract readers and links to increase traffic and search engine visibility. Sally will cover feeds and digital asset syndication, and Stephan will cover blog software optimization.

Session Details
10:30 am, Wednesday December 10th

SEO Through Blogs & Feeds
Not yet running a blog? Not syndicating your content through web feeds? Then you’re missing out on an important area that can help your overall SEO efforts. Learn more about the unique advantages blogs and feeds offer to search engine optimization.

Moderator:
Rebecca Lieb, Contributing Editor, ClickZ
Speakers:
Lee Odden, CEO, TopRank Online Marketing
Sally Falkow, President, PRESSfeed
Stephan Spencer, Founder & President, Netconcepts, LLC

Turning PR Efforts into SEO Results

Senior Account Manager, Jolina Pettice will present at a session on Tuesday, December 9th giving best practices for turning PR efforts into SEO results.

Session Details:
2:45, Tuesday December 9th

Search engine optimization is one of the most effective ways to reach target audiences. Unfortunately, most organizations are focused solely on how SEO impacts marketing and advertising and are failing to take advantage of the unique and very impactful results that are generated when SEO is applied to public relations. Organizations that capitalize on the convergence of marketing, advertising and public relations stand to benefit from more successful, less-costly campaigns, while organizations that fail to integrate PR into SEO efforts stand to miss out on a valuable opportunity.

Optimizing press releases for natural search offers organizations the opportunity to drive traffic from authoritative third party sites. It also provides another means to generate fresh content for the organization’s web site and the ability to determine whether or not an organization’s message is connecting with intended audiences. In addition, natural search optimization can generate new leads and show measurable results. These tools are often less costly than traditional advertising programs and leverage existing advertising content to communicate more directly with consumers.

This session will provide real-life examples to show how organizations can achieve maximum results for any communications campaign through natural search optimization of press releases.

Moderator:
Andy Atkins-Kr├╝ger, Managing Director, WebCertain Europe Ltd
Speakers:
Greg Jarboe, President & Co-founder, SEO-PR
Sarah Skerik, Vice President, Distribution Services, PR Newswire
Jiyan Wei, Product Manager, PR Web, Vocus
Jolina Pettice, Senior Account Manager, TopRank Marketing

TopRank Online Marketing provides internet marketing services for Fortune 500 companies with specialties in blog marketing, social media, SEO and digital public relations.

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