TopRank in San Francisco – The TopRank Team is Bringing Optimization to the Bay Area – #SESSF

SES San Francisco is quickly approaching and the team from TopRank will be representing our agency full force.  TopRank CEO Lee Odden (@LeeOdden) will be speaking in a solo presentation and monitoring a panel discussion.   Additionally Alexis Hall (Account Manager) and Ashley Zeckman (Marketing Manager) will be live blogging from the event to share the experience with our friends, fans, and followers.

If you haven’t see Lee Odden speak before I would highly recommend attending his solo session.  Lee’s session is titled “Optimize B2B Content Across the Sales Cycle” and he will also be moderating a session on a subject that is known for his expertise in and is featured in his new book Optimize titled “The Convergence of Search, Social, & Content Marketing”.

If you have attended SES in the past, or are going for the first time, you are in for a big treat.  If you’d like to learn more about TopRank’s involvement at SES San Francisco please take a peak at the information included below.

SES San Francisco 2012

See TopRank at SES San Francisco

Wednesday, August 15, 2012
9:00am – 10:00am

Optimize B2B Content Across the Sales Cycle

Speaker: Lee Odden 

With today’s fast moving search and social web, content flows in every direction throughout a variety of platforms, formats and devices. The mass adoption of social platforms has facilitated a revolution of B2B information access, sharing and publishing. Now more than ever, guiding business customers on their journey through the sales cycle requires an integrated approach to content, optimization and social media marketing. This session will help solve that challenge by providing:

- A framework for sales funnel optimization for specific customer segments
- Case studies on developing content, optimization, promotion and measurement for search and social media
- Practical examples for optimizing Awareness, Interest, Consideration, Purchase, Retention and Advocacy
- Key performance indicators that lead to business outcomes with an integrated approach

Of course this isn’t Lee’s first time speaking at SES London. Watch this “scoop” video interview with Google’s Adam Lasnik where he discusses how to avoid issues with rich media and duplicate content penalties in 2008. Note his reference to proper Author attribution which is even more important today:

Wednesday, August 15, 2012
2:45pm-3:45pm

The Convergence of Search, Social, & Content Marketing

Moderator: Lee Odden, TopRank Online Marketing CEO and author of “Optimize

Presenters
Arnie Kuenn, President, Vertical Measures
Chris Winfield, CMO, BlueGlass 

At any given time, there are 50-200 versions of Google’s core search algorithm handling over 12 billion queries per month. At the same time, Google has made substantial quality improvement efforts through Panda and Penguin updates that require website owners to focus on quality content, optimization, and social engagement to stay above the fold. Siloed SEO is no longer a competitive advantage, and webmasters must master the converging worlds of search, social media, and content. This session will help you:

- Identify key benefits and processes for integrating optimized content and social media marketing.
- Understand how to develop an optimized and socialized content marketing plan.
- Learn best practices optimization for social networks including Google+, Facebook, Twitter, Pinterest, and YouTube.

Tuesday, August 14, 2012
3:30pm-4:30pm

Web Analytics Deep Dive

Speakers
Thom Craver
Garry Przyklenk

Go beyond page views and other basic metrics. This session will show you how to determine more common-sense information from the visitor data that you have collected. When done right, web analytics information can help you to meet business objectives and to determine future strategy decisions. In the end,your skills will improve your organization’s bottom line and prove your worth to the executives and management teams.

This session will cover:

- Ideas for how to segment your visitors into meaningful groupings
- How to use the groupings to tell a story from the visitor data
- How to interpret results in terms of your organization’s needs and objectives 

Wednesday, August 15, 2012
10:30am-11:30am

SEO Tools of the Trade

Moderator: Thom Craver, Senior Technical SEO Manager, TopRank Online Marketing

Presenters
Brett Tabke, CEO, WebmasterWorld Inc.
Marcus Tober, CTO, SearchMetrics Inc. 

If you are responsible for your company’s search engine optimization, then you know that you need all of the various tools of your trade close at hand. This session will describe the tools that will help you to accomplish your tasks including:

- Indexing
- Competitive analysis
- Diagnosing and remedying problems
- Page and site level information
- On-page optimization and much more

Event Details

SES San Francisco
August 13-17, 2012

Mascone West
4th St. & Howard St.
San Francisco, CA

We look forward to running into some old friends and making some new ones at the upcoming SES San Francisco.  Be sure to follow the conference buzz on Twitter under the hashtag: #SESSF.  TopRank CEO Lee Odden (@LeeOdden), Marketing Manager Ashley Zeckman will be interacting and and tweeting at the event.  Also, be sure to check out @TopRank for those of you who do not already follow us.