Measuring the impact of social media on a marketing plan is critical. Even though spending on social media will reach over $3 billion in 2011* a study by Bazaarvoice and The CMO Club reports that no social network rated higher than a 15% response from Chief Marketing Officers on providing “significant ROI”.
How can businesses move from just driving traffic and reach actual engagement with customers and prospective customers? By following the advice from a recognized online marketing professional that has worked with companies ranging from a $100 billion corporation to one of the fastest growing SaaS companies ever.
Don’t miss your chance to spend an hour with TopRank Online Marketing CEO Lee Odden on understanding how social media can solve real business problems, how to create an engagement strategy, and measuring success. Read what other industry professionals have to say about Lee’s expertise:
“Lee is a mover and a shaker in the interactive/digital space, especially when PR, SEM/SEO or SMM is involved. He is a major draw when on stage at industry conferences and expositions. I look forward to working with Lee throughout my career.”
Matt McGowan, Global Vice President of Marketing, Incisive Media
“Are you kidding? Lee Odden knows more about online tools and strategies than most ever will. But, he also has a great knack for sharing, demystifying, and teaching these seemingly technical topics in ways that allow anyone to make practical use of them.”
John Jantsch, Owner, Duct Tape Marketing
“I’ve known Lee for a couple of years now. He’s one of the must-have must read speaker/bloggers at Search and Online Marketing conferences. As an expert in online PR, Lee has many tips, tricks and ideas about how to ensure you have the best possible online reputation.”
Mel Carson, adCenter Community Manager, Microsoft
“Are You Ready to Learn the Real Truth About Your SEO & Social Media ROI? will provide practical tips that can be applied in creating a social media marketing strategy. Sign up today to ensure a spot for this free webinar to learn new ways to succeed on the social web.
Where: Online Webinar
Topic: Learn the Truth About SEO & Social Media ROI
Date: March 10th, 2011 – 2pm
*Stat from eMarketer blog 2/8