Basic Search Engine Optimization Tips
In the search for increased rankings and sales, many webmasters and site owners get distracted by the "latest trends" and "secret tactics" and forget about the value of basic site optimization. Here are some tried and true site optimization tips and resources.
Keywords
- Research keywords with tools like wordtracker.com and ensure their presence in unique title tags, on-page headings, in text links between pages, as image alt text and within the body copy – but don’t overdo it
- Keep keywords in mind when categorizing your site
- Add content regularly and make sure it's in a text format readable by search engine bots
- If no one can find your site, it doesn’t matter how great the design and functionality are
- Link to a few authoritative, information-rich sites
- Never stop getting one-way links from related web sites
- Get links from pages that are often updated but where your link stays the same
- Vary the text used to link to your site
- Encourage deep links to categorical content from related web sites
- Encourage others to bookmark your site
- Ten things you need to know about SEO
- Intro to Search Engine Optimization - oldie but goodie
- Basic Organic Search Engine Optimization
- SEO Book - Aaron Wall
- Search Engine Marketing Kit - Dan Thies
- The Nitty Gritty of Writing for Search Engines - Jill Whalen
- Search Engine Marketing Book - Mike Grehan
Tags: SEO, Search Engine Optimization
1 Comments:
For your keyword research try using KeywordSpy - a keyword research technology that will help you know what keywords your competitors are using and how it generates money for them, you can use those keywords to drive traffic to your site and give your business the exposure it needs. It offers Free trials.
It goes with a ClickBank Affiliates Search Engine where you can see the actual market landscape at ClickBank.
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