Welter Heating Logo

For over 100 years, Ray N. Welter Heating Company has provided HVAC repair and replacement services throughout the Minneapolis metro area. With the goal of increasing brand awareness and engaging with their audience, Welter Heating partnered with TopRank Marketing to create a socially-driven baseball ticket giveaway campaign. The results? A huge spike in traffic, social engagement and some happy baseball fans.

welter heating twins

Mission

Create a baseball ticket giveaway campaign on social media to encourage engagement, brand awareness and drive traffic

Strategy and Tactics

  • Create a trivia contest that intertwines local baseball and the long history of Welter Heating to drive audience awareness and engagement
  • Develop contest rules in compliance with Facebook contest guidelines
  • Write three individual posts: one announcing the contest and inviting submissions, one for the official contest rules, and on announcing the contest winners
  • Design custom graphics for social messaging and blog content
  • Develop social messages and use them to amplify the contest on Facebook, Twitter and Google+ throughout the 8-day submission window
  • Launch boosted Facebook ads and manage ad spend
  • Post social messaging and monitor engagement throughout the contest and announce winners
  • Provide Welter Heating with the winners’ names so they can reach out and award the tickets

Results

  • 166% increase in overall website traffic
  • 50 submissions
  • 30 newsletter signups
  • Boosted post reach of 22,267 homeowners in the Twin Cities metro
  • 170 likes and 12 shares on Facebook posts
  • 5% of visitors moved through the funnel to explore other areas of the site
  • 2 participants called Welter Heating using the click-to-call option
  • One winner sent in photos of her family at the game, which TopRank Marketing shared on social channels

Client Brands We Work With

TopRank Clients