Attract, Engage & Convert

  • Content Marketing Strategy & Management
  • Content Execution Amplification
  • Community Management
  • Influencer Outreach
  • Integrated Marketing
  • Performance Tracking

Case Study: Influencer Content Drives Results

The Challenge:

LinkedIn Marketing Solutions group has the challenge of helping people think about LinkedIn as a marketing resource and wanted to extend its reach as a marketing solution for B2B professionals.

Solution

LinkedIn worked with TopRank to align itself as a marketing and storytelling resource by co-creating an eBook with B2B marketing industry experts.

Results

– 23,000 views of the eBook on SlideShare

– 50+ embeds of the eBook on SlideShare

– 165 downloads

– 6 new inquiries, 1 new marketing qualified lead

“It was a delight to work with TopRank on this influencer marketing piece. Not only were they strategic in helping us determine the right content and influencers to engage, but the results prove the B2B community enjoyed what we delivered — and that’s the best measure of success we could ask for.” — Deanna Lazzaroni, Global Content & Social Media Marketing Manager, LinkedIn