Tips for Keeping Your New Year’s Marketing Resolutions & More from TopRank Marketing

Volume 70   –  Newsletter Archives January 2016 Edition 18 Types of Backlinks Violating Google’s Guidelines When exploring a backlink strategy for your website, it’s vital to know which types violate Google’s webmaster guidelines. Here’s a look at 18 types of backlinks to stay away from. Twitter Launches Conversational Ads Twitter’s new Conversational Ads aim to improve engagement…

[Newsletter] The Latest Digital Marketing News, Top Blogs & More From TopRank Marketing

Volume 69   –  Newsletter Archives December 2015 Edition   Google: New Penguin Algorithm Update Not Happening Until Next Year While everyone was expecting the Google Penguin update to happen by the end of 2015, Google has announced that because of the holidays the update won’t be released until next year. The next update is expected…

[Newsletter] Participation Marketing Guide, News, Top Blogs & More

Volume 68   –  Newsletter Archives November 2015 Edition Introducing Notify, a Notifications App from Facebook Facebook recently announced the release of Notify, an app that collects notifications from multiple sources and displays them in one place. Users will be able to select “stations” from different categories to get the information they want. Google’s Efforts to…

New Influencer Marketing eBook, News, Top Blogs & More

October 2015 Edition  Introducing the Next Generation of Recruiter, and LinkedIn Referrals LinkedIn is releasing new tools, including an update to Recruiter and Referrals, to facilitate the acquisition of quality candidates based on social connections. These new tools will empower recruiters to take a more data-driven approach and make it easier to find the right…

Content Co-Creation Opportunity, News, Top Blogs & More

September 2015 Edition  Updated Facebook Conversion Lift Tells Advertisers Which Campaigns Work Best for Their Goal Facebook added new capabilities to Conversion Lift that help marketers understand exactly which of their Facebook ads are driving their ad objective best. The updated Conversion Lift measurement tool helps advertisers make more informed marketing choices, so they can…

Content Marketing eBook Triple Feature, News, Top Blogs & More – August 2015

Volume 65   –  Newsletter Archives August 2015 Edition Google Becomes Alphabet in ‘Crazy’ Corporate Restructuring Google founders Larry Page and Sergey Brin surprised the world when they announced a plan to create an umbrella company named Alphabet Inc. The founders believe that this new corporate structure will allow the different divisions to better focus on…

Facebook ‘Buy’ Button, Buyer Behavior Trends & More – July 2015

This month’s online marketing news is focused on improving targeting and creating a better user experience. Additionally, we have tips on everything from wooing your target audience to measuring your content marketing strategy. This Month’s Top Online Marketing News: Bing Ads Improves Age and Gender Targeting Bing consumer targeting has become more specific thanks to…

Google Webmaster Tools Rebranding, Twitter’s Objective-Based Ads Update & More – June 2015

Many marketers have been anxiously awaiting the day that tweets would appear in Google search results. Here’s some good news marketers, the wait is finally over! This month’s top digital marketing news brings you helpful updates to keep your digital marketing strategy up-to-date. View more stories below that touch on newsworthy information about YouTube, Google…

Google Announcements, WordPress Plugin Vulnerability & More – May 2015

Google’s new Search Analytics report, the release of the Apple watch and a new alert about WordPress plugin vulnerability, all provide important opportunities for digital marketers to stay on top of their game. You’ll find even more digital marketing insights below from Google Analytics, Twitter and TopRank’s own blog. Feel free to pick and choose…

PPC Trademark Bidding, Google Webmaster Tools Updates & More – April 2015

This month’s top online marketing news brings you updates on everything from PPC trademark bidding to Instagram’s new platform for advertising. Stay on top of what’s hot in digital marketing with our collection of industry news and content from the TopRank community. This Month’s Top Online Marketing News: Social Media Reviews Drive E-commerce Conversion E-commerce…