May 2016 Tips Newsletter

Volume 74   –  Newsletter Archives May 2016 Edition Instagram Brand Profiles Are Coming – Here’s a First Look After Instagram’s recent announcement that it would be adding more features to promote advertising and brand activity on the platform, the first glimpse of brand profiles is now out there. Millennials, Gen-Z Alienated by Ads in Social…

April 2016 Tips Newsletter

Volume 73   –  Newsletter Archives April 2016 Edition A-Z of Content Marketing: A 40 Point Checklist [Infographic] Anyone can create a piece of content online, but whether or not it’s quality content is a whole other story. Check out this infographic from SocialMediaToday that outlines 40 tips for promoting and creating the highest quality content.…

March 2016 – [Newsletter] B2B Influencer Marketing Guide, Facebook Launches New Video Tool, Mobile Marketing Hacks, and More News & Tips from TopRank Marketing

Volume 72   –  Newsletter Archives March 2016 Edition Study: Reviews Influence Both Online, Offline Shoppers A new study from Bazaarvoice shows that wherever your customers are shopping, online reviews are influencing their purchasing decisions. The study showed that 54% of online shoppers consulted online reviews before their purchase and 39% of in-store shoppers did the…

Feb 2016 – Using Content Marketing for Lead Generation, Becoming a Better Communicator & More News From TopRank Marketing

Volume 71   –  Newsletter Archives February 2016 Edition The State of the Mobile Experience: How People Use Their Phones Today [Infographic] This helpful infographic from HubSpot goes into detail about how people are using their phones and what those statistics mean for us marketers. What Brands Should Know About Twitter’s New Algorithmic ‘Catch-Up’ Feed If…

Tips for Keeping Your New Year’s Marketing Resolutions & More from TopRank Marketing

Volume 70   –  Newsletter Archives January 2016 Edition 18 Types of Backlinks Violating Google’s Guidelines When exploring a backlink strategy for your website, it’s vital to know which types violate Google’s webmaster guidelines. Here’s a look at 18 types of backlinks to stay away from. Twitter Launches Conversational Ads Twitter’s new Conversational Ads aim to improve engagement…

[Newsletter] The Latest Digital Marketing News, Top Blogs & More From TopRank Marketing

Volume 69   –  Newsletter Archives December 2015 Edition   Google: New Penguin Algorithm Update Not Happening Until Next Year While everyone was expecting the Google Penguin update to happen by the end of 2015, Google has announced that because of the holidays the update won’t be released until next year. The next update is expected…

[Newsletter] Participation Marketing Guide, News, Top Blogs & More

Volume 68   –  Newsletter Archives November 2015 Edition Introducing Notify, a Notifications App from Facebook Facebook recently announced the release of Notify, an app that collects notifications from multiple sources and displays them in one place. Users will be able to select “stations” from different categories to get the information they want. Google’s Efforts to…

New Influencer Marketing eBook, News, Top Blogs & More

October 2015 Edition  Introducing the Next Generation of Recruiter, and LinkedIn Referrals LinkedIn is releasing new tools, including an update to Recruiter and Referrals, to facilitate the acquisition of quality candidates based on social connections. These new tools will empower recruiters to take a more data-driven approach and make it easier to find the right…

Content Co-Creation Opportunity, News, Top Blogs and More

September 2015 Edition  Updated Facebook Conversion Lift Tells Advertisers Which Campaigns Work Best for Their Goal Facebook added new capabilities to Conversion Lift that help marketers understand exactly which of their Facebook ads are driving their ad objective best. The updated Conversion Lift measurement tool helps advertisers make more informed marketing choices, so they can…

Content Marketing eBook Triple Feature, News, Top Blogs & More – August 2015

Volume 65   –  Newsletter Archives August 2015 Edition Google Becomes Alphabet in ‘Crazy’ Corporate Restructuring Google founders Larry Page and Sergey Brin surprised the world when they announced a plan to create an umbrella company named Alphabet Inc. The founders believe that this new corporate structure will allow the different divisions to better focus on…