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TopRank®
Online Marketing is a top Search Engine Optimization (SEO) and digital marketing firm, trusted by Fortune 1000 and small businesses alike to achieve world-class results. Through our industry-leading Online Marketing Blog - named the No. 1 small business blog by Technorati - we provide valuable SEO, social media and online marketing insight.
Now with our monthly TopRank Marketing Newsletter, we invite you to leverage tips, trends and strategies to take your digital marketing efforts to the next level. Become a smart marketer today.
Industry News to Know
Getting Past Twitter's Nine-Month Curve  |
 | Have you tried out Twitter and not really understood the hype? Hang in there for about nine months, and you won't be able to live without the microblogging tool.
A recent TechCrunch post shows the most active users are those who joined Twitter more than nine months ago. This group accounts for more than 41% of all Tweets.
The newest Twitter users are also active as they try to figure out the service - contributing 22% of all Tweets. But they fall to 15.9% of all Tweets within with the next few months. |
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Are iPad Advertisers in it for the Long Haul?  |
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Now that Apple has debuted the much-anticipated iPad, one big question remains: What does long-term pricing of the all-in-one device look like?
A recent Marketing VOX post says it's not clear if advertisers - like Conde Nast, Time and the Wall Street Journal - are committed to the long term or just interested in riding the initial buzz.
Other unknown factors affecting long-term pricing include the number of devices sold and the number of subscriptions to publications that are sold. |
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Could Your Personal Facebook Data be Shared with External Sites?  |
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Think your personal Facebook information can't be shared with third-party sites without your permission? Not for long.
In the latest round of revisions to the social media site's privacy policy, select websites may soon have automatic access to Facebook user data, including location and connections.
Imagine visiting a website and discovering that it already knows you name, where you live, your age and who your closet friends are. Creepy or cool, you decide. |
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Foursquare Comes to Bing Maps  |
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Foursquare is the hottest new mobile application that lets user share details about their location and recommend places to see and things to do.
The latest big Foursquare development: Bing is now integrating data from the location-based network into Bing Maps. While browsing a locale in Bing Maps, you'll be able to see reviews from Foursquare users for area venues.
Users will also be able to see Foursquare users who have unlocked specific badges, where and who has been crowned mayor of certain locations. |
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What Verizon's iPhone Means for the Mobile Phone World  |
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Verizon customers, get ready: Starting next fall, AT&T won't be the only provider claiming the iPhone.
A new iPhone version for Verizon will soon end the three-year lock AT&T has had on the mobile device. But what will that mean for the rest of the mobile phone world? We can expect a ripple effect for other handset makers, the app economy and mobile advertising.
Check out this Ad Age article to find out more about the winners and the losers in the game. |
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Posts From TopRank® Online Marketing Blog |
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5 Tips for Better B2B Branding  |
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Think branding only falls in the B2C court? Think again. In fact, three of the top 10 brands in 2009, as ranked by Interbrand, generate a sizable amount of revenue from their B2B customers: IBM, Microsoft and GE. As a B2B marketer your brand is your most valuable asset. Consider these 5 tips for better B2B branding to implement into your marketing mix. |
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10 Steps to Optimize Your Content Marketing Strategy  |
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In the DAO session at SES New York, TopRank CEO Lee Odden presented a historical perspective on digital asset optimization based on when TopRank started writing about it in 2007. He also talked about the changed search landscape that now includes personal, real-time, social and mobile search. Finally, he discussed the TopRank 10 Step DAO Content Strategy - explored in this post. |
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How to Become a Link Magnet - SES NY 2010  |
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Links are the lifeblood of the web. Without fresh links, your website has no authority in the engines or consistent referral traffic. Some companies and individuals appear to attract links without really trying. Others struggle and never break through to the point of building links at increasing velocity. This post from SES shares tips from top digital marketers including Rand Fishkin from SEOmoz on how to become a link magnet. |
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Google: The Social Media Company  |
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Between blog posts, Facebook status updates, tweets, videos and every other piece of social content published, there's a whole lot of information floating around out there. Enter the latest social media player, Google. Google's latest activities, acquisitions and features all point to the fact that the search giant no longer has a close eye on web 2.0; it's already there. |
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5 Ways to Electrify Your Social Network  |
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A typical situation for many marketers when it comes to social networks is this: Setup LinkedIn profile, check. Corporate LinkedIn page, check. Facebook profile, check. Facebook Fan Page, check. Twitter account, check. Corporate blog, check. Check check check! But where's the buzz? Where are the fans, friends, followers, comments, links, traffic, search engine rankings? Where's the customer engagement? And the most pressing question of all: What is all this social web participation doing for our company and our customers? |
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What the Online Marketing Blog Community Has to Say
"Be real. You couldn't have said it better. That's what it's all about. Businesses cannot solely tout the buy, buy, buy image. People are people, and we should treat each other like we're all on the same level. --From "5 B2B Branding Tips" "Really interesting article. I think marketing has become too focused on technology and forgotten about the business of producing great content. You'd believe "#1 Think about your audience" was so obvious it didn't need reminding but too often it gets forgotten." --From "How to Develop Great Content - SES NY" "This is great. We are definitely seeing the integration of social media and e-commerce as an inevitability. I feel like number four (not pushing products and promotions) is one of the best things a company can do to be successful."
--From "5 Ecommerce Social Media Marketing Tips"
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