[Newsletter]

Volume 80   –  Newsletter Archives
December 2016 Edition
Google Says Faster Mobile Ads Are Boosting Clickthrough Rates
Up to 200 Percent
Google’s recent expansion of its APM (Accelerated Mobile Pages) initiative to include native and video ads is proving to be a big win for publishers, reporting that faster mobile ads are boosting clickthrough and completion rates. AdWeek has the scoop.
Instagram Adds New Community Safety Tools,
Including the Ability to Switch off Comments
Instagram has announced a new set of tools with a goal of helping make Instagram “a welcoming place for everyone.” Some of the new capabilities include comment control, which allows users to turn comments off on their posts, comment liking, and the ability to remove followers from private accounts. Social Media Today explains it all.
Programmatic to Grow 31% in 2017, Ahead of All Other Channels
A recent report from Zenith suggests that programmatic will grow by 31% in 2017-faster than all other digital marketing channels. The report also found that the U.S. is the largest programmatic ad market, valued at $24 billion this year and making up 62% of total programmatic spend. Media Post dives into the details.
The Future of Content Marketing:
Experts Share Content Predictions for 2017
Our not too distant future holds many opportunities for content marketers, but there will be bumps and challenges along the way. Get insights from top industry experts on what’s to come for content marketing in the coming year.
The Future of Social Media Marketing:
Experts Share Social Media Predictions for 2017
Brands and marketers are finding it increasingly difficult to reach their audience on social media within investing in social advertising. What can you do? We asked some of the top experts in the field for their predictions and advice to boost your efforts in the coming year. See what they had to say.
Limited Resources? Here Are 9 Clever Ways
to Create Live Video on Social Media
We humans are visual beings, and these days we crave and expect video. But quality video content is far more time consuming and costly to produce than other types of content, but live video requires far less resources. Discover nine ideas for using live video in your social media marketing efforts, as well as a few examples of companies in action.
TopRank Marketing Adds Gladly to Growing Client List
Gladly, a modern customer service platform provider, has partnered with TopRank Marketing for an integrated digital marketing services program.

Three Programs Add New Projects, Services
Pantheon, a website management and hosting platform, has signed on for a SEO and CRO project.

Desktop Labels, a custom label design and printing company, has added paid search to their existing program agreement.

Finally, a leading IT solutions provider, which previously signed on for two influencer marketing campaigns, has partnered with TopRank Marketing for another influencer-driven project.

Leading Insurance Company Signs on for Influencer Marketing Campaign
A leading, national insurance company has partnered with TopRank Marketing to create an influencer playbook.
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TopRank® Marketing helps Fortune 1000 companies plan, implement and optimize digital marketing programs from content to search to influencer marketing. Since 2001 we’ve been a trusted digital marketing advisor to companies including LinkedIn, McKesson, Dell, and Virgin Pulse.