This month’s online marketing news is focused on improving targeting and creating a better user experience. Additionally, we have tips on everything from wooing your target audience to measuring your content marketing strategy.
This Month’s Top Online Marketing News:
Top Posts from the TopRank® Online Marketing Blog:
|Where Social Media and SEO Fit in Today’s Content Marketing Mix|
Learn how to incorporate an integrated approach to digital marketing that leverages the best of search, social media and content marketing, while dispelling some of the myths that keep integrated efforts apart.
|The Evolution of Public Relations Through Content Marketing|
Brands are answering the call to create more value for customers and their community by publishing their own news and editorial content. As companies adopt a publisher model of content and media creation, many are surpassing the reach and influence of traditional publications in their industry.
|Marketing Superstars Tell All: Measuring Content Marketing Box Office Success|
Linking content strategy to results is not always a simple undertaking. TopRank Marketing along with Content Marketing Institute gathered advice from 13 of today’s top content marketers on how to effectively measure your content marketing initiatives.
|5 Ways to Woo Your B2B Social Media Audience & 3 Brands that are Doing it Well|
If you really want to create a lasting relationship with your audience that is mutually beneficial, consider these five B2B social media marketing tips.
|Best Practices for Incorporating Sponsored Posts & Ads in Your LinkedIn Marketing Strategy|
For many B2B marketers, LinkedIn can prove to be a figurative and literal pot of gold. While there’s no majestic rainbow to show you the way, this post can show you how to incorporate social media advertising as part of your LinkedIn Marketing strategy.
TopRank in the News:
Comments from Our Community Blog:
|“I like the idea of core content as the hub for advertising. It’s a very accessible model—not just for the people creating the content, but the sort of thing you can draw on a whiteboard while talking to clients, and get through to them. Good post.” – Connor Rickett, from Learn How to Land Your Content a Leading Role: Jay Acunzo of NextView Ventures #CMWorld|
|“I really appreciated your comparison regarding superficial results. This highlights how marketers, or executives, have focused on “big” metrics without really looking at metrics that drive conversions. An integrated strategy offers much better projections in terms of reach and potential performance and is exactly what clients are looking for right now.” – Cara Posey, from Where Social Media and SEO Fit in Today’s Content Marketing Mix|