Facebook ‘Buy’ Button, Buyer Behavior Trends & More – July 2015

This month’s online marketing news is focused on improving targeting and creating a better user experience. Additionally, we have tips on everything from wooing your target audience to measuring your content marketing strategy.

This Month’s Top Online Marketing News:

Bing Ads Improves Age and Gender Targeting

Bing consumer targeting has become more specific thanks to the addition of demographic data. Bing’s increased targeting features allow advertisers to set targeting rules in their dashboard.

Buyer Behavior Trends Driving the Digital Shift Toward Mobile

As consumer activity continues to become more and more digital, marketers need to evolve and adapt. Columnist Soo Jin Oh shares stats to help you make the case in your company.

Twitter Improves User Experience with New Block Tools

In an effort to provide users a safer social media environment, Twitter is going to enable users to block multiple unwanted accounts at the same time and share lists of accounts they have blocked.

Facebook Partners with Shopify to Launch Its Own ‘Buy’ Button

It was announced that Shopify and Facebook are teaming up to launch a ‘Buy’ button that will enable people to buy items found in the news feed without having to leave the world’s top social network.

80% of Marketers Will Increase Digital Budgets in the Year Ahead

According to the Direct Marketing Association’s newly released “2015 Statistical Fact Book,” four out of five marketers will increase their spends on digital this year and the preponderance of them (45%) will focus on social media marketing as their biggest area of opportunity.

Top Posts from the TopRank® Online Marketing Blog:

Where Social Media and SEO Fit in Today’s Content Marketing Mix

Learn how to incorporate an integrated approach to digital marketing that leverages the best of search, social media and content marketing, while dispelling some of the myths that keep integrated efforts apart.

 
The Evolution of Public Relations Through Content Marketing

Brands are answering the call to create more value for customers and their community by publishing their own news and editorial content. As companies adopt a publisher model of content and media creation, many are surpassing the reach and influence of traditional publications in their industry.

 
Marketing Superstars Tell All: Measuring Content Marketing Box Office Success

Linking content strategy to results is not always a simple undertaking. TopRank Marketing along with Content Marketing Institute gathered advice from 13 of today’s top content marketers on how to effectively measure your content marketing initiatives.

 
5 Ways to Woo Your B2B Social Media Audience & 3 Brands that are Doing it Well

If you really want to create a lasting relationship with your audience that is mutually beneficial, consider these five B2B social media marketing tips.

 
Best Practices for Incorporating Sponsored Posts & Ads in Your LinkedIn Marketing Strategy

For many B2B marketers, LinkedIn can prove to be a figurative and literal pot of gold. While there’s no majestic rainbow to show you the way, this post can show you how to incorporate social media advertising as part of your LinkedIn Marketing strategy.

Fun Fact:

TopRank in the News:

The Big Picture of Content Marketing Strategy – A Content Marketing World eBook

PR Newswire Releases White Paper Exploring Role of Earned Media in Inbound Marketing

6 Influencers Reveal their Social Media Pet Peeves

7 Content Marketing Lessons from Lee Odden

How to Build Social Thought Leadership with Content and Design

Comments from Our Community Blog:

“I like the idea of core content as the hub for advertising. It’s a very accessible model—not just for the people creating the content, but the sort of thing you can draw on a whiteboard while talking to clients, and get through to them. Good post.” – Connor Rickett, from Learn How to Land Your Content a Leading Role: Jay Acunzo of NextView Ventures #CMWorld
“I really appreciated your comparison regarding superficial results. This highlights how marketers, or executives, have focused on “big” metrics without really looking at metrics that drive conversions. An integrated strategy offers much better projections in terms of reach and potential performance and is exactly what clients are looking for right now.” – Cara Posey, from Where Social Media and SEO Fit in Today’s Content Marketing Mix