Google's Matt Cutts, the human face of the much talked about Google Panda update, was asked what he would include in a 2011 SEO Strategy. His response? "Creation of great content spread via social media." In this story published by Technorati, read more of Cutts' advice, and discover more about the ideal makeup of a modern B2B online marketing strategy.

Nearly any company that begins a social media initiative will talk about ROI, but only one of three companies track social media ROI after three years. In this article by Heidi Cohen of ClickZ, discover some of the problems experienced when trying to measure social media ROI - and advice for focusing on the metrics that matter.

From publication of quality content, to social signals from Twitter or Facebook, there are a seemingly unlimited number of factors that determine whether or not your website will rank for a search query. This newly published article by Search Engine Land's Danny Sullivan provides one of the most complete views yet, with The Periodic Table of SEO Ranking Factors.

A recently announced initial public offering has valued LinkedIn, the B2B marketer's social media Mecca, at nearly seventeen times last year's revenue. Learn more about this announcement, and what it may predict for future social media public offerings, in this article by appolicious/Yahoo! Finance.

Digital Marketing Tips

As widely reported, links that appear in Tweets are among the many social signals that can impact how your website fares in search results. So what are the keys to leveraging Twitter for maximum SEO benefit? Find out, with tips shared by Kristina Weis in this article published by SiteProNews.

Your blog represents the hub of your social SEO strategy. In this post by TopRank CEO Lee Odden, summarizing his recent presentation at BlogWorldExpo, you will discover seven practical steps for developing a blog marketing strategy that will contribute to social SEO success.

Mashable's Jason Taylor cites a recent Performics and ROI Study when he states that more than 60% of consumers search for brands from mobile devices before purchasing and 49% made a mobile purchase in the last six months. So how can your company ensure maximum mobile visibility? Start with the three mobile SEO tips Taylor offers in this same post.

Posts From TopRank® Online Marketing Blog

With regard to your examples. It seems that many businesses have what I would call "Cold War Nuclear Proliferation Strategies." What I mean by this is if the competition has X amount of Y, then we have to have more without regard to a comprehensive social media marketing plan. You must always ask Why? Why is one of my favorite questions, it gets to the heart of the matter quickly.

Without a doubt a coordinated social media marketing plan is the way to go.  

Thanks for the insight. --John, from Social Media Consultants, Experts & Gurus – Oh My!

I couldn't be happier that the days of keyword stuffing and content farming are behind us (for the most...). I see a power grab on the horizon, however, with respect to the 'A for B' democracy that Google, in particular, works tirelessly to refine. The biggest problem with this system is that new sites, for most niches, don't--short of divine intervention--stand a chance of competing with established sites within highly competitive niches. They will simply never catch up.

In short, the system is now such that once a site has 'won' it has won for ever.

Not very democratic........  --Aaron, from SEO Considerations in a Connected Consumer World

Well said Lee. The problem sometimes in the SEO community working with clients (since 1999) is the wrong perceptions they have about it. Getting them to truly understand the foundations and how it works takes up loads of time and efforts. But that's the part of being a consultant I believe. Online marketing is no different from investing. You don't want to put all your money in one basket. Same with the web. Focus on SEO only and you take big risks and you miss out on other great potential media out there. In sync combination is what works for me as well. --Johan Hedin, from Response: Is SEO DOA As a Core Marketing Strategy?

At SAS, we are using an analytical tool (of course it's SAS) on our website to understand the "journey" our website visitors are taking. Some of the early reports I'm seeing show us that they have regular interaction with our blogs and FB pages before and after they use Search. As usual, your blog post is right on in terms of the interaction among Search, Social, and Content. Critical mix. Many large B2B companies manage these disciplines separately, and miss out on the synergy. --Deb Orton, from Opportunity for Better B2B Marketing with Social Media & SEO