LinkedIn Launches New Lead Accelerator, Mobile Updates & More – March 2015

From LinkedIn launching its new Lead Accelerator to iOS continuing to outperform Android in mobile advertisement monetization, March brings a variety of news. Browse below for more digital marketing news, featuring a report on mobile users’ favorite apps, updates to Twitter and Google revenue news.

This Month’s Top Online Marketing News:

LinkedIn Launches Lead Accelerator, Expands Marketing Solutions Portfolio

LinkedIn has taken a significant step forward in the strategic roadmap of its Marketing Solutions business with the new expanded portfolio. With a full-funnel, end-to-end product suite, this offers the most effective way for marketers to reach, nurture and acquire professional customers on and off the LinkedIn platform.

iOS Continues to Outperform Android in Mobile Ad Monetization

iOS continues to punch above its weight class in monetization, garnering 51.7% share of revenues while representing just 27.2% share of traffic. The iPad in particular still shows “remarkable monetization capabilities,” itself accounting for 12.5% of total mobile ad revenues despite representing 5% of traffic.

Google Revenues: $18 Billion for Q4 ($66 Billion for Year) but CPCs Down Again

Paid clicks grew but slowed; CPCs declined based on apparent mobile pressure.

Twitter Launches ‘Quick Promote’ Feature to Help SMBs Boost Tweets

Twitter has introduced Quick Promote, a faster, easier way to promote tweets on its platform. Aimed at small and medium-sized businesses (SMBs), the new feature allows brands to promote tweets directly from the Twitter analytics dashboard.

Report: Mobile Users Spend 80 Percent of Time in Just Five Apps

According to the Forrester survey data, Facebook and Google are neck and neck for most mobile-user attention. As it has for some time Facebook owns the top spot, but overall Google is slightly ahead of Facebook given aggregate time spent across Google’s portfolio of apps.

Top Posts from the TopRank® Online Marketing Blog:

Beyond Content for Marketing — Channels of Distribution and Being the Best Answer
For businesses that want to differentiate and create a meaningful connection with buyers across the customer lifecycle, content is the answer. Marketers still need to attract attention through advertising, social media, email, SEO and other amplification tactics. But, promotion tactics are of little value without meaningful content to send interested buyers to.
 
5 Ways to Build Digital Marketing Expertise
Whether you’re a client-side marketing coordinator, an advertising agency VP, or a freelance SEO contractor, you need to constantly work on your skills to maintain value as an employee. In marketing especially, there are new technologies, tools, and industries each year, so it’s extra important to be vigilant about your abilities.
 
How to Achieve Customer Service Success Using Social Media
Providing attentive customer service on social media sites doesn’t need to be stressful. Learn how to respond to all kinds of comments from your customers — the good, the bad, and the ugly!
 
Is Your Business Blog Running on Empty? Here are 4 Ways to Fill the Tank
To avoid stalling out on the side of the content road, and make sure that your blog posts are strategically aligned with your overall content marketing efforts, it’s important to follow best practices. Here are 4 considerations to help your business blogging go the distance and reach your content marketing destination.
 
Best Marketing Advice Ever from Symantec, Kraft, Marriott, Google, Motrola, Condé Nast
Discover a compilation of the best marketing advice from CEOs, VPs, Directors and Consultants from Symantec, Kraft, Marriott, Google, Motorola and Condé Nast.

Fun Fact:

TopRank in the News:

StatSocial Names Lee Odden a Top 100 Social Media Power Influencer of 2015

TopRank Wins Influencer Campaign Killer Content Award

Forbes Features TopRank CEO in Content Marketing Tips From Top Industry Experts

50 Quotes That’ll Make You a Better Content Marketer

Pressly Includes Insights from Lee Odden in eBook

Keyword Studio Features TopRank Digital Marketing Manager’s SEO Expertise

Comments from Our Community Blog:

“Absolutely loved it! I appreciate you mentioning that someone will eventually ask the right questions with regards to quality and strategy of their blog.” Nataliya K., from Is Your Business Blog Running on Empty? Here are 4 Ways to Fill the Tank
“This is a great little story that should have us all thinking, ‘What possible stories have we missed in the past – and how do we make sure we do our best to spot them in the future?’ Like you James, I’ll keep an eye on how this story develops. Thanks.” Ken McGaffin, from How Locally Laid Got Paid by Turning Customer Feedback into Brand Storytelling
“Great article Lee, I’m convinced of the enormous value in co-created content!” JoAnne Funch, from What You Need to Know About Content & Influencer Marketing

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