March 2016 – [Newsletter] B2B Influencer Marketing Guide, Facebook Launches New Video Tool, Mobile Marketing Hacks, and More News & Tips from TopRank Marketing

Volume 72   –  Newsletter Archives
March 2016 Edition
Study: Reviews Influence Both Online, Offline Shoppers
A new study from Bazaarvoice shows that wherever your customers are shopping, online reviews are influencing their purchasing decisions. The study showed that 54% of online shoppers consulted online reviews before their purchase and 39% of in-store shoppers did the very same thing.
Facebook Reaches 3 Million Advertisers, Launches ‘Your Business Story’ Video Tool
After announcing that they’d reached 3 million advertisers, Facebook launched a new tool called “Your Business Story” in early March. The tool allows Facebook advertisers to use their page’s photos and content to tell the story of their achievements and highlights.
Responsive Design Mobile Marketing Emails Generate 24% More Clicks [Report]
With over half of all emails being opened on mobile devices, it should come as no surprise that emails designed for mobile receive more engagement than those that aren’t. In fact, a recent study from Yesmail shows that emails with responsive design see 24% more email clicks, 55% higher mobile click-to-open rate, and even 23% higher desktop click-to-open rates. However, just 17% of brands are implementing responsive design in all of their emails.
4 Must-Have SEO Hacks for Better Mobile Marketing
With more than 50% of Google searches being performed on mobile devices, it’s vital for website owners to ensure their sites are optimized for mobile–and it goes beyond just having a responsive website. Discover four hacks for optimizing your site for user experience and search engines.
5 Amazingly Successful Brand Video Marketing Campaigns
Whether you’re a B2B or B2C, your audience is watching videos. In fact, 50% of all mobile traffic is video streaming. And this represents a huge opportunity for marketers. See how five brands took content marketing best practices and applied them to tell extraordinary stories.
3 Ways Digital Advertising Gives Tactical Support to Your Content Marketing Mission
 Are you using all the weapons in your content marketing arsenal? Learn how digital advertising can add support to your current strategy and help you hit your target.
 

 

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