New Influencer Marketing eBook, News, Top Blogs & More

October 2015 Edition 
LinkedIn is releasing new tools, including an update to Recruiter and Referrals, to facilitate the acquisition of quality candidates based on social connections. These new tools will empower recruiters to take a more data-driven approach and make it easier to find the right talent.

 

Twitter announced that a feature it has tested with a few users on a small scale – the ability to add customized polls to a tweet – will officially be coming to everyone over the next few days. The company hopes that the new add-on will further expand its users’ interaction with their followers, by streamlining a function that would have previously taken extensive measures of reading replies and re-tweets to successfully follow.

 

Nielsen just released the 2015 results of their Global Trust in Advertising poll. Overall, the numbers are slightly lower than they were in 2013. When you are trying to decide where to put your advertising dollars, you need to know what kind of content and what media people trust.

 

It’s strategic marketing planning season for 2016 and digital marketers all over the world are navigating their way through organizational goals, data and the pulse of their communities to specify areas of focus for the coming year. Much of what drives digital marketing strategy is a mix of business objectives and marketing priorities. Deciding on those priorities helps create a direct line of sight to what success looks like.

 

Last week, the amazing Ann Handley and her team at MarketingProfs put on a phenomenal conference for B2B marketers from all over the country. This great conference inspired us to share what we thought were the top takeaways and words of wisdom from the speakers for those of you that weren’t able to attend.

 

The air is crisp and the leaves are falling which means that the holidays are just around the corner. And for many online retailers, the holiday season is the busiest (and most stressful) time of year. Proper planning can be the difference between a poor or pleasant experience for your customers, gift recipients and staff.