November 2013: The Next Decade of Digital Marketing

Lee’s spanning the globe to talk up the future of search and social in a content marketing world. If you can’t make it to Madrid or Russia, not to worry. We’re covering those topics and more in this month’s newsletter with a compilation of online marketing news, popular posts and insights from our community.

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This Month’s Top Online Marketing News:

6 Tips for Finding Prospects on LinkedIn
socialexaminerSocial selling produces better results than cold calling and allows you to easily reach the decision-makers. To be successful, strive to offer value and build credibility. Following these six steps when integrated into your business strategy will set you apart from other LinkedIn members.

10 Questions to Ask When Creating a Social Media Marketing Plan
entrepreneurTo attract and engage social-media fans and followers and, ideally convert them into customers, you’ll need to carefully map out a clear, effective social-media strategy. Lee weighs in along with other industry notables.

2014 B2C Content Marketing Research
content marketing institute60% of B2C marketers expect their company’s content marketing budget to increase over the next 12 months. Learn about more trends here.

What Can We Expect from the Next Decade of Marketing?
forbesLike it or not, we’ve entered a post-promotional paradigm. Marketers must focus on experiences, adaptive strategy and platforms that hold customers’ attention.

Google Tests Banner-Like Ads in Search Results
mashableGoogle confirmed that it has been experimenting with these visual search ads among a select group of desktop users in the United States, but in a very limited test in the U.S.

Top Posts from the TopRank® Online Marketing Blog

10 Content Marketing Tools for Creation, Distribution and Analytics
toprankblog.comThe importance and demand of tools for helping digital marketers make more of an impact with their content marketing is rising at light speed. To help meet that demand for information, this post shares Joe Chernov’s process of discovery with some of Lee’s findings regarding content marketing tools. Enjoy!

Social Media & the Law: 11 Things You Need to Know Now
toprankblog.comAt a recent Minneapolis/St. Paul Social Media Breakfast, a panel of lawyers answered questions ranging from copyright infringement and to what photos are okay to post online. If you’re involved in social media, then legal issues can and will affect you. Here are 11 important tips on social media and the law gleaned from the TopRank team.

Digital Marketing has Changed. What Are You Going to Do About it?
toprankblog.comUbiquitous Internet connectivity and information overload have changed the landscape of brand and customer communications forever. Search and answers are not enough. To stand out, successful brands are creating more engaging and “infotaining” experiences through rich media and storytelling. Discover how companies are evolving their integrated online marketing in this thought leader post by Lee Odden.

Content Marketing Tactics that Work: eBooks
toprankblog.comAs a content marketing tactic, eBooks fit the bill for those businesses that need to communicate complex information but in a striking, easily digestible way. Infotaining eBooks raise the bar on “interesting” combined with practical, useful and even inspiring messages that align with the brand. Learn the pros and cons of this longer form content marketing tactic and view some eBook successes from TopRank and other content marketing leaders.

8 Questions About B2B Content Marketing You Really Need the Answers to
toprankblog.comPart of gaining confidence in the right direction for your B2B content marketing efforts means asking and answering the right questions. Not just for your potential customers, but internal questions to open doors of consideration for your content marketing strategy. Here are eight essential questions many marketers are facing now and answers ranging from common misconceptions to content marketing management.

Fun Fact

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TopRank in the News

HubSpot Names Lee Odden Twitter Insider
The granddaddy of inbound marketing, HubSpot, recently named Lee Odden, CEO, TopRank® Online Marketing, as one of 12 insightful marketing insiders you should follow on Twitter.Speaking of Twitter…

  • During the Social Media Success Summit Webinar Lee was mentioned in 581 tweets.
  • At the world’s largest gathering of content marketers, Lee was one of the Top 10 most tweeted people at Content Marketing World.
  • Lee’s averaged 200-300 tweets per hour during his presentations for the past four events during October.

LinkDex Features Lee Odden in Free eBook
We know Lee wrote the book on content marketing with Optimize. He’s also featured with 29 contributors to a free eBook exploring how and why you should rethink your content marketing strategy. Get your free copy today.

What Brands Should be Doing According to Lee
Engaging your business in social media marketing requires careful planning for brands. Lee zeroes-in on the questions you need to ask yourself in planning your social media strategy in Explore B2B.

“If You Want to Be in the Media, then Become the Media,” says OddenRead Lee’s advice to PR professionals in CommPro Marketing, the go-to source for marketing communications.

Lee Odden Cited in Business2Community
Breaking down silos and making the business case for blending PR and content marketing, creating the New PR was the focus of this article in B2C, which Lee has championed for many years.

Comments from Our Community® Blog

“What would be interesting if someone out there could develop some sort of tool that would take a web page, determine the basket of keywords it could rank for, and check the rankings for those keywords. It’d need to know how popular those keywords are as well to give you a rough estimate on which keywords is driving traffic to your site.As for content ideation, I just launched a beta version of an app that shows you which topics/stories are trending for your industry in social media: http://www.buzzsumo.com. I think your readers might find that a viable alternative to getting content ideas.”

-Henley Wing, from Not Provided – What Google’s Omission of Organic Keyword Data Means for Online Marketers

“Success in digital marketing is often the result of a mash up of tactics and technology from multiple sources, which means marketers need to think beyond their role, team and hierarchy to embrace the ideas, and, in some cases, the expertise of others.
- episodeone.com, from 5 Habits of Digital Marketing Agencies That Get Results.

“Good point about content objects/assets vs. outcomes and experience. Repeatedly, I’m surprised by how much timeliness and relevance trump quantity and sometimes even quality, as with images. Keeping existing content – including those images – up-to-date and engaging is becoming more and more important. If you’re not focused on outcome and experience, it’s easy to count content assets with tally marks.”
Matthew White, from 8 Questions About B2B Content Marketing You Really Need the Answers To.

“Blogs are a great opportunity to share content – decentralize the control newspapers and media outlets have on content and expose all angles of a story. Great way to define the science behind the success. ”
- Ted Atwood, from 8 Things You Need to Know About Influencer Marketing.

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