[Newsletter] Participation Marketing Guide, News, Top Blogs & More

Volume 68   –  Newsletter Archives
November 2015 Edition
Facebook recently announced the release of Notify, an app that collects notifications from multiple sources and displays them in one place. Users will be able to select “stations” from different categories to get the information they want.
In the past few months, Google has made significant changes to the way that they serve mobile ads. And while ad click growth has increased, the changes have limited organic search visit growth.

 

This study surveyed 1,000 smartphone owners on their current app usage, as well as plans to use apps in the future. The survey found that users, users will try a new app 4.5 times on average, before deleting it, if it does not meet their needs.

 

A strong onboarding strategy is key to successfully integrating team members into your business and fostering an understanding of what is expected of them. Unfortunately, once the initial training is complete, employees are often deprived of quality ONGOING training. Learn how to conduct ongoing training that makes your employees more productive.

 

As competition becomes increasingly fierce, B2B and B2C companies are all fighting for customers to read their content, and purchase their products or services. One way to capture the attention of potential customers after an initial visit is to deploy a remarketing program. Learn what remarketing is and how to implement it.

 

Marketing content needs to inspire people to like, share, link to it, and come back for more. A solid content marketing strategy can ensure that your topic is relevant to your audience’s needs. But the quality of the writing is what makes it sharable. Learn four ways you can polish your content to make it more engaging.

 

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TopRank® Online Marketing is a digital marketing agency that helps Fortune 1000 companies improve brand visibility, grow communities and increase sales online. We’ve been in the online marketing business since 2001 serving companies like LinkedIn, HP, McKesson, Dell, General Mills, Staples, StrongView and many more market leaders.
Our team of smart, creative and results-focused marketing professionals are masters at planning, implementing and optimizing integrated online marketing programs, especially those that focus on content and influencer marketing, social media and search engine optimization.
We’ve been named by Onlaytica as one of the most influential content marketing brands, won industry awards for our content marketing programs and have been trusted to provide influencer content marketing services to the top marketing thought leaders in the industry including Content Marketing Institute, MarketingProfs and Copyblogger Media.