Staying competitive today means keeping up with shifting social media trends and modernizing your SEO strategy. Google handles more than 10 billion monthly queries, so modernizing SEO will involve a lot more than just choosing better keywords and building more links.

New trends and rapid developments call for a readily adaptable SEO strategy – one that is strategically holistic and customer-centric. In this newsletter, you'll find links to articles with information on social and search trends and tips for modernizing your SEO strategy.

Industry News to Know

Facebook Evolution: Profiles Into Timelines
	At the Facebook f8 conference CEO Mark Zuckerberg revealed a numer of changes ranging from the beta version of an evolved interface called Timeline to music, movies, TV, and news apps. Now with over 800 million members and as many as 500,000 users daily, Facebook continues it's radical moves to innovate and evolve the social network experience to new levels of transparency.
Surging Demand for Faster Social Media Analytics
	With marketers' desire to measure social media effectiveness and ROI – even in real time – analytics providers are racing to accommodate them. Find out more about this fast-moving new trend in social media analytics in Tim Peterson's piece at Direct Marketing News.

New Developments at Google Places
	Google just announced new labeling options for Places so that users won't be able to falsely label a store or restaurant as permanently closed when it’s actually open – an abuse recently brought to Google's attention. Discover more, in Chloe Albanesius' report (pcmag.com), about how these new developments have been received.
Google Plus Benefits from Facebook Changes With Millions Joining Daily
	Recent changes to Facebook prior to the f8 conference caused waves of discontent amongst users causing industry observers to speculate a migration to Google Plus. Paul Allen (founder of Ancestry.com) has been conducting an ongoing analysis to determine Google Plus user counts with the latest estimate at 43 million, 30% of which joined in the past few days. With over 90 improvements in 90 days, Google recently opened Google Plus to all, added search functionality and a number of enhancements to the "Hangout" feature.
Digital Marketing Tips
3 Keys for a Large Organization's SEO Success
	Drawing on the expertise of the head SEO at Yahoo!, David Roth demonstrates that the 3 critical keys for organizational SEO success are: 1) executive support, 2) SEO involvement early in the project, and 3) SEO ownership of standards. In Roth's article at Search Engine Land, discover how to use these keys to unlock SEO success.

How to Crowdsource Marketing Content
	TopRank CEO Lee Odden offers 5 tips, including interviews and social Q&A, for effectively crowdsourcing online marketing content. Odden advocates sourcing content by tapping into what customers care about with respect to your products, services, and brand. Find out how these tips can help you crowdsource content in this post at Online Marketing Blog.

7 Ways to Get Your Listings Found – And Get More Clicks
	Scott Harvey describes 7 ways to make the most of your listings in Google Places and local search directories. Effective and easy to implement, these actions include using a local phone number, posting reviews, and getting citations. Discover how to get your listings found and wind up with more clicks.
Strengthen Those Crucial Blog Links with These 5 Tips
	Capturing authoritative links can be difficult, so it just makes sense to get the most out of the links you do acquire. You can do that by recommending plug-ins, building links, optimizing title tags, varying bios, and skipping the bad blogs. Read Jennifer Van Iderstyne's article at Search Engine Watch to find out exactly how to implement these tips.

TopRank® Online Marketing Around the Web
TopRank CEO and Other Search and Social Media Leaders Discuss Google+
	TopRank CEO Lee Odden, Steve Rubel, Li Evans, Barry Schwartz, Loren Baker, and Mari Smith give their opinions on Google+ – offering analyses, insights, and recommendations.
Watch TopRank’s ‘Be A Social SEO & Content Marketing Hero’ Presentation at August 26 SMB
	Gain instant insight by viewing TopRank CEO Lee Odden's presentation on how to become a Social SEO and Content Marketing Hero – from the August 26 Social Media Breakfast, Minneapolis/Saint Paul.
TopRank Provides 5 Ways to Tap into What Customers Care About
	In an article on Inside Office, TopRank CEO Lee Odden delineates 5 ways, including social Q&A and a comment feedback loop, to gain insight into what customers really care about.
Knowing Your 5 Types of Competitors for a Competitive Edge
	Just as TopRank CEO Lee Odden emphasizes recognizing search competition, Lisa Barone, in an article at Outspoken Media, describes the 5 types of competitors companies need to understand in order to have a competitive advantage.

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About TopRank® Online Marketing:

TopRank® Online Marketing is a top Search Engine Optimization (SEO) and digital marketing firm, trusted by Fortune 1000 and small businesses alike to achieve world-class results. Through our industry-leading Online Marketing Blog - ranked in the top 1% blogs by Technorati and highly rated by Advertising Age's Power150 list - we provide valuable SEO, social media and online marketing insight. Have suggestions for us? Please email us at newsletter@toprankmarketing.com.