Using LinkedIn to Drive Business | Creating Awesome Content With Thought Leaders

Develop your online presence with this month’s top online marketing news. Learn digital marketing industry news, tips and best practices to help drive business and attract more eyes to your content.

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This Month’s Top Online Marketing News:

7 Ways Marketers Can Get the Most Out of LinkedIn
On LinkedIn, marketers can boost their own and their firm’s reputations, market their wares, establish themselves and their organizations as industry thought-leaders, and harvest sales leads—with most of those benefits costing nothing.
3 Ways Every Brand Can Use Social Influence to Drive Business
Social is now considered crucial for any business or brand that wants to be seen — after all, it’s where audiences head for information, to ask questions and to be heard.
Consumers: Emails with Discounts Heavily Influence Purchase Decisions
Emails with discounts have a greater influence on purchase decisions than a variety of other forms of marketing communication, including direct mail, opt-in text messages and Facebook posts from companies.
The Time has Come for Programmatic Reform
With great opportunities come big headaches — and that’s exactly what programmatic is for marketers right now.
What Makes Enterprise SEO and Does Your Site Need It?
When it comes to enterprise SEO, it’s less about the size of the company and more about the number of pages, especially products or services.

Top Posts from the TopRank® Online Marketing Blog:

Content and Influencer Marketing is a Powerful Way to Grow Your Business
A never ending stream of high quality content simply isn’t sustainable for most organizations. But what if marketers could tap into a rich source of content optimized for engagement, sharing and action?
Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content — Interview with Ann Handley
During the incredibly busy week that was Content Marketing World, Ann took the time to exceed our expectations (once again) and shine her bright light of wisdom on the power of good writing.
TopRank’s Lee Odden Tackles Influencer Marketing in 5 Simple Steps
TopRank Online Marketing has been involved with CMWorld since day one: presenting every year for the past 4 years as well as helping to market the conference through influencer eBooks.
Action Content Marketing — Interview with Heidi Cohen
In this pre Content Marketing World interview, Heidi covers all the content marketing bases, from strategy to audience to content to ROI.
What’s Next in B2B Marketing? #MPB2B Interview with Scott Stratten @UnMarketing
It’s time to shine a light on how B2B marketers can elevate their “human” approach to buyers and one of the best people to do that is Scott Stratten.

Fun Fact:

TopRank in the News:

Lee Odden Named a Top Most Accomplished Writer and Marketer
TopRank CEO Featured in Entrepreneur on How to Use Influencer Marketing
Lee Odden Named Impressive Influencer in B2C’s Content Marketing World 2014 Recap
TopRank CEO Included in a List of Top Total #CMWorld Retweets
CyberAlert Features TopRank Infographic in The 3 Goals of Content Marketing
Lee Odden Featured in 50 Inspirational Marketing Quotes

Comments from Our Community Blog:

“Another great interview Lee. I love Scott’s analogy of sending a Mannequin to network for you! I feel the same way about automated SMM — If you genuinely do not have time then hire someone who understands your brand enough to do it for you!” Kostas Chiotis, from What’s Next in B2B Marketing? #MPB2B Interview with Scott Stratten
“Great article Lee! There are plenty of new ideas to add to those I had already planned. Thanks for posting.” Mike Turner, from 5 Ways to Optimize Your Content Marketing World Experience
“Lee, those of us who get the big picture appreciate this article. Keep up the great work.” Adam Dince, fromContent and Influencer Marketing is a Powerful Way to Grow Your Business
“Excellent post, thank you! Especially like… ‘Content marketing is currently a very tactical solution to very tactical problems inside most companies today. Most marketers look at an infographic, an eBook, a video as “content marketing”. As long as this tactical approach continues in our campaign-based world, content marketing will struggle to achieve the success businesses need.'” Laura Bell Greeno, from Lessons on Marketing Strategy and Content Marketing ROI — Michael Brenner Interview

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