B2B marketing has transformed over the past two years and with digital first go-to-market models here to stay, influencer marketing has become even more important. But what's next? What do digital first B2B influencers look like? What are the best practices and technologies? How important is it for B2B brands to focus on building influence with their own employees and executives?
With introductions from our CEO Lee Odden and best selling author, keynote speaker and futurist Brian Solis, the 2022 State of B2B Influencer Marketing Research Report answers all of those questions and more. And we're not doing it alone. This report features contributions from top B2B marketing executives from AT&T Business, Dell, IBM, LinkedIn, Onalytica, Oracle, SAP, Traackr and more. As an added bonus, we've included multiple case studies and a B2B Influencer Marketing Strategy Checklist.
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