[Newsletter] Macro Trends for Micro Marketing, Content Tips from the Trenches of Online Dating & More

Trending News AI, Content & Search: 5 Macro Marketing Trends for Micro Marketing AI-enhanced content marketing campaigns, personalization, and increased awareness of the customer journey are all pieces of today’s online selling puzzle, and each are explored in the new piece by Andy Betts in Search Engine Journal. Read more Twitter May Eventually Let Anyone…

[Newsletter] What Influencer Marketing Needs in 2018 & More from TopRank Marketing

      Volume: 118 January 2018 Edition Newsletter Archives     In This Edition: Letter from Lee: What Influencer Marketing Needs in 2018 From the TopRank Marketing Blog Video Case Study: Influencer Content Campaign Leads to 437% YOY Content Shares Increase TopRank in the News What Influencer Marketing Needs in 2018 2017 saw an explosion of interest around influencer…

[Newsletter] Seeing the Future, Looking Back on 2017 & More from TopRank Marketing

  Volume 92   –   December 2017 Edition  –  Newsletter Archives How Predictive Analytics Can Help Your Business See the Future Now more than ever, predictive analytics are available to small businesses looking to get ahead of the competition; they’re useful for mining data and generating meaningful intelligence. A new infographic featured in Entrepreneur dives into how…

[Newsletter] Looking Back on 2017, Influencer Impact & More from TopRank Marketing

      Volume: 117 December 2017 Edition Newsletter Archives In This Edition: From the TopRank Marketing Blog Case Study: SAP SuccessFactors eBook Shows the ‘True Impact’ of Health Well-Being—And Influencers TopRank in the News Top 10 Content Marketing Post of 2017 While content has been a steady drumbeat in the marketing mix for several years now, marketers…

[Newsletter] Reshaping AI, Growing Your Brand’s Influence & More from TopRank Marketing

Volume 91   –   November 2017 Edition  –  Newsletter Archives Google’s AI Wizard Unveils a New Twist on Neutral Networks For decades, Google researcher and professor Geoff Hinton has been championing artificial neutral networks, a technology we use today for transcribing our speech or recognizing our pets in photos. But two newly published research papers are…

[Newsletter] How to Get the Most Out of Marketing Automation & More from TopRank Marketing

      Volume: 116 November 2017 Edition Newsletter Archives    In This Edition: Are You Getting the Most Out of Your Marketing Automation Efforts? From the TopRank Marketing Blog TopRank in the News Are You Getting the Most Out of Your Marketing Automation Efforts? As sales cycles increase and buyers become more informed, marketing automation is on…

[Newsletter] When to Tap Your Agency for More Help & More

      Volume: 115 October 2017 Edition Newsletter Archives In This Edition: The Stress Factor: When to Tap Your Agency for Additional Help From the TopRank Marketing Blog TopRank in the News The Stress Factor: When to Tap Your Agency for Additional Help From developing and executing your marketing strategy to measuring results, as a marketer, your…

[Newsletter] Choosing Dynamic Images, Video Ads for LinkedIn & More

Volume 90   –   October 2017 Edition  –  Newsletter Archives Video Ads Are Finally Coming to LinkedIn When LinkedIn began allowing users to upload videos in August, video ads seemed like an inevitability, and they’re now one step closer. LinkedIn recently announced that it is running a closed beta test of video for sponsored content “with…

[Newsletter] Setting Meaningful Goals, Back to the Future of Marketing Predictions & More from TopRank Marketing

      Volume 114 September 2017 Edition Newsletter Archives In This Edition: A Three-Step Framework for Setting Meaningful & Achievable Goals From the TopRank Marketing Blog A Three-Step Framework for Setting Meaningful & Achievable Goals As the end of 2017 draws near, most marketing teams are reflecting on what they’ve accomplished and how they want to level…

[Newsletter] Hot Visual Content Trends, Back to the Future of Marketing Predictions & More from TopRank Marketing

Volume 89   –   September 2017 Edition  –  Newsletter Archives Google to Advertisers: Get Your Mobile Landing Pages Ready Google recently announced that AdWords advertisers will soon be able to use AMP pages as landing pages for their ads, providing a more seamless user experience when using the search engine. Why is Google doing this? Search…