[ Newsletter] Long-Form Content, Social IQ Drivers for Millennials, & More from TopRank Marketing

Trending News Data Shows People Want Serious Long-Form Content – And Brands Need to Take Note According to new research, many people are craving weightier content. But with content everywhere and more being created each second, the competition for engagement is still very real. However, opportunities exist, too. Read more Millennials Want Brands With Values,…

[Newsletter] How to Grow Influence, Credibility and Trust in Marketing

How to Grow Influence, Credibility and Trust in Marketing Lee Odden CEO, TopRank Marketing Expectations for marketing are higher than ever amongst business leaders and customers alike. To put it bluntly, trust in marketing is at risk. And in order to advance the valuable contributions that marketing can make on a business, it’s important for…

[Newsletter] Classic Content Marketing Combos, Redefining Influencer Marketing, & Facebook Groups

Trending News Twitter Launches New Site to Provide Insights into How to Make Best use of the Platform The new site, called Twitter Media, provides resources and guides detailing how to use the platform’s various features and case studies highlighting best practices in action. Read more Survey: 87% of Mobile Marketers See Success with Location…

[Newsletter] How to Prioritize Your Marketing Efforts in the Face of Budget Cuts

How to Prioritize Your Marketing Efforts When Facing Budget Cuts Alexis Hall Vice President, Client Accounts Organizations are always looking for efficiencies and ways to tighten their financial belt, and marketing departments are often among the first to be placed on the chopping block. If you’re staring down a budget reduction, don’t panic. Instead focus…

[Newsletter] Marketing Automation Efficacy, Communicating with Reviewers & More from TopRank Marketing

 Trending News Google to Notify Users When Businesses Respond to Reviews Google will now be sending emails to customers when a business responds to their Google My Business review. This is good news for businesses that want to improve customer communication. Read more Are Brands Using Email and Marketing Automation Effectively? How do marketers…

[Newsletter] How CRO Can Help You Make the Most of Your Website Traffic

Are You Making the Most of Your Website Traffic? Alexis Hall Vice President, Client Accounts Driving qualified traffic to your website, blog, or other owned digital media properties is one of your core marketing objectives. After all, in theory, the more traffic you generate the more awareness you garner and the more potential revenue your…

[Newsletter] LinkedIn’s GIF Rollout, Marketing Challenges Overcome with Influencers & More From TopRank Marketing

Trending News Native Advertising Growth Projected to Slow Native advertising spending growth among U.S. Marketers is slowing down. In fact, a new report shows that the total will be less than half of the 64% figure in 2016. Read more LinkedIn Teamed Up With Tenor to Add GIFs to Its Messaging A feature allowing the…

[Newsletter] Why You Need a Site Migration Plan + More TopRank Marketing Tips & News

Redesigning your website? Great! But do you have a content and SEO migration plan in place? Learn questions you need to ask yourself and find other helpful posts to up your marketing game. Redesigning Your Website? Then You Need a SEO & Content Migration Plan Alexis Hall Vice President, Client Accounts Digital marketers know the…

[Newsletter] Macro Trends for Micro Marketing, Content Tips from the Trenches of Online Dating & More

Trending News AI, Content & Search: 5 Macro Marketing Trends for Micro Marketing AI-enhanced content marketing campaigns, personalization, and increased awareness of the customer journey are all pieces of today’s online selling puzzle, and each are explored in the new piece by Andy Betts in Search Engine Journal. Read more Twitter May Eventually Let Anyone…

[Newsletter] What Influencer Marketing Needs in 2018 & More from TopRank Marketing

      Volume: 118 January 2018 Edition Newsletter Archives     In This Edition: Letter from Lee: What Influencer Marketing Needs in 2018 From the TopRank Marketing Blog Video Case Study: Influencer Content Campaign Leads to 437% YOY Content Shares Increase TopRank in the News What Influencer Marketing Needs in 2018 2017 saw an explosion of interest around influencer…