[Newsletter] Campaigns vs. Always-On Content Marketing, B2B Podcasting & More

Striking an Integrated Balance Between Content Marketing Campaigns & Always-On Programs Alexis Hall Vice President, Client Accounts Regardless of industry or niche, every brand and marketer is looking to design a content marketing strategy that reaches, resonates, and inspires audience action to drive toward business goals. But budget and resource constraints—as well as lofty lead…

[Newsletter] Upcoming Industry Events, Google’s New ‘Audiences’ Report & More from TopRank Marketing

  Volume 94   –   February 2018 Edition  –  Newsletter Archives Top Digital Marketing News Instagram’s Carousel Ad Format is Coming to Instagram Stories Instagram recently announced that they’re bringing their Carousel Ads into Instagram Stories, allowing for more than one piece of media. The good news for advertisers is that you can now use 1-3…

[Newsletter] When NOT to Gate Your Content, Upcoming Industry Events & More from TopRank Marketing

        Volume: 119 February 2018 Edition Newsletter Archives  In This Edition: Letter from Alexis: To Gate, or Not to Gate? Answers to an Age-Old Digital Marketing Question From the TopRank Marketing Blog Case Study: Website Redesign + Content Marketing = 25% YOY Growth TopRank in the News To Gate, or Not to Gate? Answers to an…

[Newsletter] Women Marketers Who Rock, Google’s Rich Results Tool & More from TopRank Marketing

  Volume 93   –   January 2018 Edition  –  Newsletter Archives How to Keep Up With the Rise of the Visual Internet [Infographic] Online media is increasingly visual – from personal photos to branded motion graphics, gifs and videos. But how can you keep up with the rising need for visual content? This infographic shares tips…

20 Jokes B2B Marketers Will Love, Google AdWords News & More

Volume 88   –   August 2017 Edition  –  Newsletter Archives AdWords Mobile Extensions Get Major Upgrades with Tappable Sitelinks & More Visible Content After adding several extension upgrades already this year, Google AdWords is getting a major mobile update: sitelinks are becoming interactive, and callouts and structured snippets are getting more real estate. The best…

The Results are In… Now What? Next Steps for Your Marketing Campaign

Results are a huge priority for our clients, and our team at TopRank Marketing, especially as it relates to the results of a digital marketing campaign. At one time or another, every brand has experienced a minor setback when a campaign didn’t perform as expected, or didn’t garner the desired results. When this happens, a common question is, “What do we do now?”

3 Steps to Addressing “Bad” Marketing Results

      Volume 111 June 2017 Edition Newsletter Archives In This Edition: 3 Steps to Addressing “Bad” Marketing Results From the TopRank Marketing Blog Case Study: Integrated Influencer Content Campaign Increases Content Shares by 437% Hi, A close pulse on the results of any marketing program or campaign is critical because this information should help determine the…

Should You Consider Testing New Marketing Channels?

      Volume 110 May 2017 Edition Newsletter Archives In This Edition: Should You Consider Testing New Marketing Channels? From the TopRank Marketing Blog Case Study: New LinkedIn Targeted Power Page Drives 3411% Increase in CTR, Traffic & SERPs Hi, Our team often receives questions from clients curious to know if they’re missing out by not having…

[Newsletter] Content Planning Report, Employee Advocacy & The Future of Customer Engagement

Volume 85   –  Newsletter Archives May 2017 Edition   New Content Planning Report: Is Your Content Planning a Smashing Success or Misadventure?     To help answer this question, DivvyHQ (a TopRank Marketing client) conducted a survey of marketers to uncover what’s working, and what’s not. Just because a brand is “doing” content marketing, doesn’t make…

Dearest Customers – Here are your tips for marketing success

      Volume 109 April 2017 Edition Newsletter Archives In This Edition: 3 Things to Consider When Evaluating Program Performance From the TopRank Marketing Blog Case Study: Seamless Website Migration Increases Organic Traffic, Pageviews and User Sessions Hi, I feel that I speak for our whole team when I say that we are lucky to work with…